🛑 Attention Amazon Sellers

Here’s the BFCM on Amazon Software you don’t wanna miss:

• SmartScout: 50% off 3 months

• DataDive: 3 months free when you upgrade from monthly to annual

• Helium 10: 40% off during 12 months using code 25BFCM40OFF12M

• PickFu: 50% bonus credit

• Zonguru COSMO listing transformation service: 50% off using code COSMO-50OFF

• Bqool repricer: 15% OFF for 3 Months using code 8OTQ36BEEF

• Epinium, SEO & PPC: 25% off during 6 months

📰 What you need to know

👉 Amazon’s Rufus gets 50 new upgrades ahead of holiday shopping: faster search, better personalization using order history, improved visual results and expanded category knowledge across 35+ departments. Rufus can now compare options, pull real-time insights and escalate customer service cases.

👉 Amazon and OpenAI are entering a new phase of AI shopping warfare. OpenAI launched a shopping tool that pulls product data, reviews, prices and comparisons from the open web but quietly excludes Amazon results.

Days later, Amazon countered by blocking even more ChatGPT-associated crawlers, signaling that it won’t let external AI agents train on its catalog, hijack its traffic or bypass its ads.

The message is clear. Amazon is building its own wall around product data while doubling down on its internal AI stack, from Rufus upgrades to Buy For Me.

If you depend on outside AI tools for research, pricing or SEO, expect the walls to get higher. Sellers must be ready to adapt fast.

👉 As presented on Amazon Unboxed25, Sponsored Product campaigns are now showing both Rufus Prompts and Video options inside the ad groups.

It’s always day 1.

👉 Amazon’s Counterfeit Crimes Unit files new lawsuits over trademark fraud with joint actions with L’Oréal and Nintendo which lead to counterfeit seizures, arrests and blocked seller accounts.

👉 Temu has scaled from 0 percent to 20 percent U.S. local warehousing in a year and now targets 50 percent local-to-local in the UK and 80 percent in Europe. Amazon responded days ago with Amazon Bazaar, expanding Haul-style direct-from-China listings to 25+ markets.

💡 Weekly tip: separate auto campaigns to gain full control over targeting performance

One of the most powerful (and most ignored) tactics is splitting your automatic campaigns by targeting type. Amazon mixes everything by default, which hides what actually works. When you separate them, you get clean data and way more control.

How to do it:

1. Create 4 separate automatic campaigns, each using only one targeting type:

   • Close match

   • Loose match

   • Substitutes

   • Complements

2. In each campaign, activate only that targeting type and add the others as cross-negatives.

3. Assign different budgets and bids based on performance.

Expected result:

• Granular control over each targeting type

• Cleaner data and smarter optimization

• Better budget allocation

• Higher ROAS by eliminating irrelevant clicks

Extracted from my ebook Amazon Advertising Hacks