🛑 Attention Amazon Sellers

Stay one step ahead with Content Change Alerts

MerchantSpring just dropped a powerful new feature: Content Change Alerts.

Keep tabs on your benchmark listings and get notified the moment something changes - titles, images, bullets, or parent-child relationships.

• Real-time on Amazon (including Vendors), also covers Walmart and 50+ channels

• Get instant alerts via email and in your Notification Center.

• Visual diffs and one-click “accept as new benchmark”

🔔Never get caught off guard again - catch content changes first. 

Book a demo here

📰 What you need to know

👉 Amazon’s retail share drops below 41% for the first time
Retail now makes up just 40.5% of Amazon’s total revenue.

Services: advertising, AWS, subscriptions and seller fees generated $107B in Q3, compared to $73B from retail.

Third-party sellers drove $42.5B, accounting for 62% of units sold. Amazon has officially evolved from a retailer to an infrastructure giant powering others’ commerce.

In July 2021, Andy Jassy took over as CEO of Amazon. He separated 1P advertising from everything else and that’s when the debacle began.

For more than two years, we’ve seen 1P Distribution accounts and brands shut down for not meeting the required thresholds ($500K in Europe, $2M in the U.S.). Meanwhile, waves of SVS and AVS layoffs have continued within Vendor, with those services being outsourced to India.

Amazon Retail is doomed to only work with massive brands. Not just big ones, but huge ones. Everyone else will be pushed to the Marketplace. And anyone who doesn’t see this coming is completely mistaken and should start taking action now.

In general, retail industry (not just online) remains taking one of the hardest hits from 2025 job cuts topping 1 million jobs, according to Challenger, the highest total since 2020.

Check the red rectangle. That’s where you future is.

👉 Amazon has launched Amazon Bazaar, a new low-cost shopping platform similar to Temu and Shein. It went live in 14 countries, including the Philippines and Nigeria, offering ultra-cheap products (mostly under $10) with two-week delivery, free returns within 15 days, and the same Amazon login and trust.

The strategy is simple: go after volume, not luxury. Amazon is branding it as “Haul” in developed markets and “Bazaar” elsewhere. With its superior logistics, the company may finally make the ultra-low-cost model profitable.

👉 According to DataWeave, Amazon raised prices almost 13% year-to-date. That’s more than Walmart (+5.3%) and Target (+5.5%). The sharpest spike came early in the year, likely due to tariff fears. Apparel prices on Amazon jumped 14%, home goods 15%, and pet products 11%. Third-party sellers, more exposed to import costs, are passing them straight to shoppers.

👉 Amazon Ads key announcements from unBoxed, by Premp Gupta

1. Sponsored Products Video (SPV)

• New ad format allowing 1–5 product videos per ASIN with descriptive text.

• Shoppers can see up to 3 thumbnails based on search and browsing history.

• Integrated into existing SP campaigns — no new campaign type needed.

• Enables video-specific bid adjustments.

• Early tests: +9% CTR vs. non-video ads; 8× higher CTR when videos watched >5s.

2. Unified Campaign Manager

• Combines Sponsored Ads and Amazon DSP into one AI-powered platform.

• Centralized setup, optimization, and reporting with smart search, guidance cards, and multi-account tools.

• Unified KPI bar and standardized reporting for cross-channel insights.

• Beta users saw a 26% cut in bid optimization time.

• Global rollout planned later this year.

3. Ads Agent (AI Assistant)

• Your weekly reminder that Amazon doesn’t need middlemans like Amazon Advertising agencies.

• Automates campaign planning, launching, and optimization.

• Identifies targeting segments, adjusts pacing, and generates SQL queries for analytics.

• Auto-creates campaign structures and ad groups from uploaded media plans.

• Suggests best audience segments and simplifies SQL queries in AMC using natural language.

• Available globally to AMC and US DSP users.

4. Creative Agent (AI Creative Partner)

• AI tool that helps create video, display, and now Streaming TV ads through conversational guidance.

• Uses Amazon’s data signals and brand intelligence to generate assets quickly and at no cost.

• Supports brand-safe, compliant creatives with multiple variations for testing.

• Cuts production time and costs dramatically.

• Available in the US for vendors, sellers, managed-service, and self-service advertisers.

💡 Weekly tip

Use keyword roots to dominate Amazon search families

Instead of chasing single keywords, build campaigns around semantic roots—the core phrases that group related terms.

Example: group “vegan protein,” “natural protein,” and “organic protein” under one “root” to identify which cluster drives the best CTR and conversions.

Once you find your top-performing root, scale aggressively with exact match, and trim weak ones. This structure helps you dominate entire keyword families and stabilize rankings long-term.

Extracted from my ebook Amazon Advertising Hacks

⚒ Software & services

As we do every week, here are two tools that actually move the needle:

SmartScout AI Listing Architect
SmartScout’s new AI Listing Architect uses live competitor data to rewrite and structure your listings based on performance signals instead of generic templates.
Two standout features:

• Dynamic benchmarking: analyzes top ASINs in your niche and adjusts copy and attributes in real time to match market-winning formats.

• Adaptive optimization: automatically tests variations in title and bullet phrasing to maximize CTR and conversion across marketplaces like Amazon and Walmart.

DataDive Listing Builder
DataDive’s Listing Builder is built for structured, keyword-first optimization.
Two key features:

• Title Ranking Juice® engine: validates title length, keyword density, and compliance against Amazon’s ranking rules before you publish.

• AI copy validator: checks bullets, descriptions, and backend keywords against category-specific requirements and flags restricted or repeated terms instantly.