Hey sellers, big updates this week! Amazon Inspire is out, AI-powered ad tools are in, and we’re diving deep into the latest CTR insights that could boost your conversions. Let’s get into it!

And, yes, Marketplace⚡Mastery is a rebranding of the newsletter formerly known as Amazon Seller Tools

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🛑 Attention Amazon Sellers

This week’s chit-chat is all about… could this be the reason behind Amazon Seller Support’s shi**y service?

📰 What you need to know

👉 Amazon is shutting down its TikTok-style shopping feed “Amazon Inspire” and putting more focus on AI-driven search. What does this mean for you? Well, let’s just say you need to 100% rely on Rufus for product discovery.

👉 Rufus is now indexing carousel images to answer customer questions

💡 Like this newsletter? You’ll love Joe Elder’s Amazon Insiders. Stay ahead with insider tips from top sellers.

👉 The Amazon Seller financing guide in just 3 minutes

👉 Upgrade to a higher Vine enrollment tier within first 30 days

👉 Lidl becomes first supermarket to join TikTok Shop

👉 One Amazon seller got their FBA receive times cut down from 24 days to 4 days using live unloads

💡 Pro Tip: the tea cup handle strategy

This brand is using 3 great and easy ways to boost the CTR on the results page:

• Mega label innovator

• “tea cup handle" strategy

• Pushing the limits of the hero image

And John Aspinall has recorded a video on how you can crush it too

⚒️ Software & Services

Every 15 days, we’ll recommend 2 software & services for Amazon Sellers and Vendors.

• Helium 10 – 30% Off for 12 Months! – If you’re serious about scaling on Amazon, this is your chance to save big on one of the best seller toolkits.

• AI Ad Maker – The Future of Amazon Ads – Meet ICON, Amazon’s first AI-powered ad generator that simplifies ad creation and optimization.

I absolutely love Seller Snap, plus they’ve been sponsoring us for years now, which makes’em even more loveable!

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Stay informed and ahead of the curve with my bi-weekly updates.

Best,Jordi Ordóñez at jordiob.com