🛑 Attention Amazon Sellers

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Sign up today and unlock 3 FREE expert masterclasses (value $500+), 3 MONTHS FREE on any annual plan, and a LIVE training with Brandon Young himself.

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📰 What you need to know

👉 Amazon’s bold move to extend Prime Day from two to four days may be backfiring. Momentum Commerce, which oversees $7 billion in annual Amazon sales for brands like Crocs, Beats, and Therabody, reported a 41% drop in sales on Tuesday compared to the start of last year’s Prime Day. The longer event is encouraging more browsing than buying, with shoppers holding off in hopes of better deals later. While final numbers may improve if carts convert into purchases, early performance has raised concerns. Amazon refuted the third-party data as “highly inaccurate,” though it declined to offer its own figures.

👉 Alexa+ expands to 1M beta users as Amazon’s Generative AI assistant. The million users can use Alexa+ to summarize emails, adjust smart devices and even create bedtime stories. It competes directly with ChatGPT-style assistants, aiming to bring AI utility into everyday homes. And the transactional side will be powered by Rufus, so update your listings according!

👉 Vine got revamped, you can now get your Vine reviews before you launch your product!

👉 Amazon launches Custom Analytics, a powerful BI-style dashboard directly inside Seller Central. With hundreds of metrics across inventory, search, coupons and more, sellers can build customized reports or use Amazon’s own templates.

👉 Shein and Temu struggle under tariffs as Amazon gains ground. With consumer spending dropping 10% and 20% respectively in May vs Amazon’s women’s fashion category growing 26%, fueled by Chinese third-party sellers using FBA. As Shein and Temu pivot to EU growth and explore local supply chains, Amazon quietly absorbs their US market share especially as Prime Day extends to four days.

👉 Amazon to Invest £40 Billion in the UK, including four new fulfillment centers, two new London HQ buildings and a nationwide infrastructure upgrade. Amazon is also expanding its data centers, boosting AI compute capacity, and committing to training 100,000 people in AI skills.

👉 Amazon hits 1M robots in FCs and unveils DeepFleet AI which reduces robot travel time by 10%, cutting costs and improving delivery speed.

💡 Pro Tip: insert yourself into trouble (without knowing it)

Over 70% of the Amazon policy violations we’re seeing lately come from things sellers didn’t even realize were risky. One of the most common? Innocent-looking product inserts or follow-up messages.

If your insert says something like “Let us fix it before you leave a review” or uses two different QR codes (one for happy, one for angry customers) Amazon sees that as review manipulation, even if you never asked for a 5-star rating. And no, it doesn’t matter if you were just trying to give great support.

Same goes for messages through Buyer-Seller Messaging that say “Your honest review helps us a lot.” Even that can trigger an enforcement, depending on timing, language and your historical metrics.

We’ve helped thousands of sellers navigate suspensions like these, but prevention beats repair every time. If you’re not 100% sure your inserts or message templates are fully compliant, get them reviewed seriously. One slip in phrasing can cost you an entire listing, or worse, your whole account.

Want a free sanity check? We’re offering no-cost insert/message reviews this week - no strings. Just reach out at [email protected]

By Or Samosh AmazonSellersAppeal.com

⚒️ Software & Services

As we do every week, here are 2 recommendations. 2 people you need to follow on LinkedIn to stay up to date

• Vanessa Hung, Amazon Expert and advocate

• Isaac Gross, CEO and Founder of IG PPC