🖊️ Tyler Wallis, CEO at TripleLine
👉 Target competitors with low ratings, but do it smart

Most brands go after competitors with the biggest sales. But we’ve found better results by targeting listings with lower star ratings than ours. Even a 0.5-star difference can create a powerful edge in shopper psychology when combined with a message that targets customer complaints about their product.

Here's how to do it easily with a few low-cost tools:

1. Using Helium 10's Chrome extension, quickly identify competitor products with lower star ratings or those that recently dropped in their rating.

2. Next, use Amazon’s own Opportunity Explorer (ASIN View > Customer Review Analysis) to surface top complaints from negative reviews, then tailor your ad copy to speak directly to those complaints.

Example: If a rival product has complaints like "leaks easily" or "tastes chalky," write Sponsored Display (SD) headlines like:
→ "No leaks. Just clean hydration."
→ "No chalky aftertaste. Just smooth energy."

Make sure its a credible differentiator of your product, then, target the specific competitor ASINs in each tailored SD ad.

It’s one of the cheapest ways to steal traffic and trust without naming the competitor or inflating CPCs.

🖊️ Michael Erickson Facchin, CEO ad AdBadger
👉 A simple but powerful approach to dayparting

The idea is to align your bids with your peak sales hours. For example, if you notice your account generates 20% more sales during business hours (say, 9 AM to 5 PM), you can increase your bids by 20% during that window and decrease them by 20% during your slowest hours.

This lets you maximize orders during peak times while stretching your ad spend during off-hours. It’s a great way to get more clicks and conversions without raising your budget.

Btw, you can try AdBadger with a 10% off using coupon code JO10

🖊️ Guillermo Martinez CEO at Amazotopia
👉 Seed campaign with +Monograms to uncover your most profitable keywords

This hack helps you discover ultra-relevant, low-cost keywords using Data Dive and a smart bid strategy. Step-by-step:

1. Research with Data Dive 

   Go to Master KW List > Roots and extract high-frequency monograms (single-word terms) like +honey
   

2. Launch a Broad Match Modifier Campaign
   Build a manual campaign with only monograms, using the + symbol to ensure Amazon shows your ad only if that word appears in the search. Example: +honey
   

3. Protect your budget
   Add negative targeting for:

   ● Your own ASINs
   ● Your branded keywords
   ● Competitor brand names
   
   This ensures the campaign focuses on discovery, not brand traffic.
   

4. Smart Bidding (Low-Bid Ramping)
   Start bids at 30–50% below Amazon’s suggested amount. Slowly increase your bid every few days until impressions pick up.

Why it works: this campaign reveals long-tail gems tied to your semantic roots and creates a powerful foundation for exact-match campaigns. Low volume, yes, but highly relevant, cost-efficient and scalable.

🖊️ Prem Gupta, Head of Advertising at GBMedia
👉 How to use product ppportunity explorer for daily optimizations

Most sellers underutilize Amazon’s Product Opportunity Explorer but it’s a goldmine for competitive insights and optimization.

Competitor & Market Analysis

• Search your ASIN to compare click share, pricing and trends against competitors.

• Identify top-performing products and analyze their offers, pricing, and demand. Check niche saturation to spot gaps and opportunities.

Keyword & Search Term Optimization

• Find top-performing keywords and their most-clicked products.

• Download and analyze keyword data to see where your brand ranks vs. competitors.

• Optimize your titles, bullet points and descriptions based on keyword trends.

Conversion Rate & Purchase Behavior Analysis

• The Purchase Drivers tab shows features that influence sales. Use this to refine listings.

• The Returns tab helps identify frequent return reasons. Fix these to improve retention.

If your brand isn’t ranking in the top 3 for key search terms, you’re leaving revenue on the table.

🖊️ Elizabeth Greene, Co-founder Junglr
👉 The campaign we use when keyword rank won’t budge

One seller used this to rank #1 across all core keywords… even in a competitive niche!

You’re pouring money into keyword campaigns and still can’t break through to page one. When that happens, this is the campaign that can push you over the top.

The “Rank Hijack Strategy” lets you ride the momentum of top-ranked competitors, so you can unlock progress when your top keywords feel tapped out. Here’s how to set it up:

1. Choose Your Target Keyword: pick the keyword you’re trying to rank for (e.g. “baby blanket”), then search it on Amazon using an incognito window to avoid any personalized or biased results from your browsing history.
   

2. Grab the Top 5–10 Organic ASINs: skip any products marked as Sponsored, as you only want to collect the ASINs that show up in the organic search results (the ones Amazon ranks naturally without ads).
   

3. Build a Sponsored Product campaign
   ● Manual targeting → Product targeting
   ● Target only those top ASINs
   ● Use exact targeting (not expanded)
   ● Start bids around Amazon’s suggested, or slightly higher
   ● Start with a $10–$20 daily budget

Why it works: when you drive conversions on those top-ranking ASINs, Amazon sees your product as just as relevant, which means you can finally break through the rank wall that keywords alone couldn’t crack.

This is one of the most powerful (and underused) tactics we teach inside our full A-to-Z launch system.

👉 Want to see exactly how to do it? This short screen share video walks you through every step.

If your main campaigns are stalling, this might be the missing piece.

🖊️ Kevin King, Billion Dollar Sellers Summit
👉 How to Analyze & Block Off-Amazon Placements

Kevin King shared this hack in his newsletter this Tuesday and has given us permission to repost it.

Step 1: Analyze Current Ad Placements Log in to your Amazon Ads console

• Go to Measurements & Reporting → Sponsored Ads Reports

• Create a Placements Report

• Choose 30 days or your desired timeframe

• Download the report and open it in Excel/Sheets

• Look for entries labeled “Off-Amazon” under the "Placement" column.

These show where your ads were shown outside Amazon

Step 2: Compile a Deny List Review the external URLs (off-Amazon placements)

• Identify underperforming or irrelevant sites where you don’t want ads shown

• Save these domains in a .CSV, .TSV, or .XLSX file

• Amazon provides a template you can download

Step 3: Upload the Deny List In Amazon Ads console

• Go to: Administration → Account Access & Settings → Deny list

• Click Upload deny list

• Upload your file (CSV, XLSX, or TSV).

Amazon will then block your Sponsored Ads from showing on those sites

Step 4: Limit All Off-Amazon Ad Spend When setting up or editing a Sponsored Display campaign:

• Scroll to the “Settings for ads served off Amazon” section

• Select “Limit off-Amazon spend”

This tells Amazon to reduce spend on external placements, which often perform poorly or unpredictably. You should also check this setting in your ad console for master control.

👉 Kevin King & Norm Farrar: The Wizard of Ads Returns

Today! Kevin King and Norm Farrar are about to reveal 3 jaw-dropping PPC strategies that have never been shared publicly before. This training will NOT be recorded.

Register for free here. I’ve already saved my spot.

🖊️ Tali Kozminski, Head of Marketing at Seller Snap
👉 Bonus hack: Surprise fees? No thanks

With Seller Snap, you can stay one step ahead of Amazon’s Low Inventory Level Fee.

See exactly when the Low Inventory Level Fee applies and use our 'Historical Days of Supply' data to monitor stock levels and set up smart repricing conditions that help you avoid fees before they show up on your bill.

The Key Benefits

• Avoid Unnecessary Fees: Track inventory trends to prevent getting hit by Amazon’s Low Inventory Level Fee.

• Smarter Restocking Decisions: make informed choices on when to reorder or adjust pricing. No more guesswork.

• Optimized Repricing Strategy: Fine-tune your repricing strategies to align with your inventory health and market conditions for better Buy Box performance.

The result? More profit. Less stress.