🛑 Attention Amazon Sellers

Amazon begins rolling out A/B testing for new dual-title feature (expected Q3 launch).

Noah Wickham was the first to spot the new feature while browsing for a screen protector.

At first glance, it doesn’t actually look like two titles. Instead, it appears to be a short title (under 60 characters for mobile) followed by a bulleted list of key features.

If this rollout becomes permanent, it could mark the official end of keyword stuffing. Not that it was working anymore, as Rufus doesn’t reward stuffing and Amazon’s GenAI can now rewrite bloated titles on the fly.

Buckle up!

📰 What you need to know

👉 Tariffs may be temporarily down to 30%, but as they’re category-specific you could still be facing effective rates of 60%–70%. For many Sellers and DTC’s, knowing the real impact is still pretty difficult.

If you’re facing this prodblem, try this free tariff impact calculator: SKU-level insights using market data and your actual product details.

👉 Amazon may be the king of U.S. eCommerce, but new global FMCG rankings suggest it’s far from untouchable. Walmart is leading in multiple key regions and Amazon's dominance is notably weaker outside North America.

In markets like China and the UK, regional champions are pushing hard and capturing critical FMCG share, Marketmaze reports.

👉 Amazon has begun testing AI-generated audio summaries on select product detail pages in the U.S., expanding its AI push even further. Amazon’s voice & AI suite is rapidly growing: Alexa+ (AI-powered assistant), Rufus (shopping assistant), Shopping Guides (AI-generated landing pages), AI summaries for product discovery and… more to come!

👉 My friends George Reid and Prem Gupta just launched TalentHub, a tool to browse pre-vetted Amazon Ads candidates & view their experience and interview videos

💡 Pro Tip: stop burning budget on unrankable keywords

Michael Erickson, CEO at AdBadger, shared this tip on the PPC Den Podcast.

Most sellers waste ad spend chasing high-volume keywords they’ll never rank for. Instead, focus on your Zone of Possibility: keywords where your product actually has a chance to rank.

• Use Amazon reports, Helium 10, or Search Query Performance to benchmark your keyword conversion rates.

• Identify rankable keywords = high conversion + potential to hit Top 5 organic.

• Apply the BEIT framework: Benchmark, Evaluate, Isolate, Track.

• Launch single-keyword exact match campaigns with boosted top-of-search placement (try +200%).

• Calculate budgets based on cost-per-order × sales needed to rank.

• If you're converting well but still not ranking, recheck pricing, reviews, and competition.

And, actually, AdBadger’s single-keyword campaign builder makes this a 60-second job!

⚒️ Software & Services

As we do every week, here are 2 recommendations

This past week, I saw two tool demos that really stood out: Ecomtent.ai and ProductPinion.

Need to tailor your content for Rufus or Cosmo? Or update all your A+ content for Valentine’s Day or Black Friday? Ecomtent makes it easy to edit text, images, and rich media in bulk. Perfect for agencies or brands managing hundreds of SKUs.

And ProductPinion? They’re redefining A/B testing with a fresh approach: real user recordings, hypothesis creation, validation and live A/B testing directly on Amazon.