🛠️ Recommended for you

MarketMaze is the TOP source for eCommerce and marketplace insights and news and it’s become one of my favorite newsletters.

Written weekly by Artur Stańczuk, it’s read by professionals at Amazon, Zalando, eBay, and Mirakl so it’s definitely worth your time. Go check it out!

🛑 Attention Amazon Sellers

Key takeaways from Andy Jassy’s 2024 letter to shareholders for 3P sellers:

📦 FBA is getting faster & stricter
Same-day delivery is growing. Expect tougher performance standards in 2025.

🏡 Rural reach is expanding
13,000 new zip codes now get fast Prime shipping. Adjust inventory + ads.

🤖 AI will reshape ads & listings
Over 1,000 GenAI tools are coming. Your content needs to be clean, structured, and keyword-rich.

🔗 Buy with Prime is scaling
Use it on your DTC site or miss out on conversions and trust.

🧠 Amazon keeps raising the bar
Speed, price, content: if you’re not evolving, Amazon will replace you.

TL;DR: FBA + AI + speed = stay sharp, stay fast, stay optimized.

📰 What you need to know

👉 “Made in the USA”? Customers say yes, until it costs more. Afina, a DTC showerhead brand, ran a clean A/B test:

• Product A: Made in Asia – $129

• Product B: Made in USA – $239

• Same product, same landing page, just different origin and price.

👥 25,650 visitors
🛒 24 add-to-carts for the U.S. version
💸 0 purchases

Not a typo: zero buyers chose the U.S.-made product.

👉 If you speak Spanish and would love to know more about Amazon Ads + SEO, we are hosting the Amazon PPC Guerrilla Challenge next week:

• Day 1: Fundamentals of a High-Performance PPC Strategy for 2025

• Day 2: Advanced Campaign Optimization

• Day 3: Creatives, Targeting, and Defensive & Offensive Strategies in Amazon Ads

• Day 4: Amazon SEO Fundamentals for 2025: Rufus, Cosmo, Gen AI, Lens AI and more

• Day 5: Live Examples and Q&A

👉 US and China to hold tariff talks in Switzerland this weekend. Fingers crossed!

👉 To no one’s surprise, the first Sponsored Ad on Rufus was spotted last week. Expect more. Why? Easy. Even though Amazon exceeded expectations in its latest quarterly earnings report, its stock still dropped 2.21% by the end of the trading day. What does that tell us? They need higher profits. And how will they get them? More ads. Believe, there’s still room for A LOT of ads.

👉 Amazon is trying to crack the code for high ticket brands: just launched Saks under Amazon Luxury with a 100% personalized store which means that, as long that you got cash, you can have your own look and feel at Amazon. Andy Jassy’s looking for a higher Average Order Value (AOV)

👉 Amazon has reportedly let go of the entire human Escalation team so expect your Seller Support answers to become more AI than ever.

👉 Just discovered that my go-to source for ecommerce news Marketing4eCommerce has an English version. Daily ecommerce, DTC and Marketplace news for free!

💡 Pro Tip: Alexa+ hits 100,000 users, so your listings need to talk like people now

Amazon just announced that Alexa+, its new AI-powered assistant, has rolled out to 100,000 users and that number is growing fast.

While it's still early days, sellers should pay attention now:

• Alexa+ runs on Nova Act, the same AI agent behind Rufus.

• This means search, discovery, and product recommendations are becoming more conversational.

• Listings optimized for AI understanding (rich FAQs, structured bullets, natural language) will win first.

🛠️ Action step: If your listings aren’t Rufus-ready yet, you're already behind. Remember I recommended 2 free tools las week:

• Project Fetch, a free Rufus Q&A scraper

• RufusPro: AI Amazon Listing Optimizer, a PartyRock.aws app I created to optimize for Rufus.

⚒️ Software & Services

As we do every week, here are 2 recommendations for Amazon Sellers and Vendors.

• Are you selling on Walmart 1P? Wanna stop losing revenue to deductions and shortages? Drop me an email and I’ll connect you with a CA company that can help.

• SmartScout is becoming the top tool for Amazon 3P. If (somehow) you still don’t know them, you’re late!