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🛠️ Running an Amazon agency?

If you run an Amazon agency you need MerchantSpring:

📊 All-in-one dashboard: monitor Amazon, eBay, Walmart, and 120+ marketplaces in one place. Both Seller and Vendor

⏱ Time-saving: cut 1–2 hours of admin work daily.

💡 Client-ready insights: white-labeled reports and highlight PPC, sales and shipping performance instantly.

🛑 Attention Amazon Sellers: The next AI & SEO war will be on AI agents.

Meet Amazon's new agentic AI model: Nova Act. A major shift in how consumers will interact with eCommerce platforms like Amazon. By enabling Alexa to autonomously browse, purchase, and manage tasks, buying decisions may increasingly be handled by AI rather than by users directly.

This means sellers will need to optimize their product listings not just for human shoppers, but for AI agents making data-driven choices based on ratings, relevance, price, and structured content. Visibility will likely depend more on performance metrics and how well a listing aligns with the assistant’s algorithmic criteria.

So prepare your listings to be AI-friendly: clear titles, high-quality images, fully completed product attributes and strong customer feedback will be essential.

📰 What you need to know

👉 Regarding what you just read… Rufus questions are now integrated into Amazon search bar. Stop doing A9-SEO and start optimizing for Rufus asap! The first one hits twice.

👉 Funny how Andy Jassy alegedly chooses to ignore Amazon’s price matching + BuyBox suppression “he believes sellers will pass increased tariff costs on to consumers”

👉 Amazon has removed Alt text. Meaning, they’ll soon be reading text on images, extracting it and index/rank the keywords, mostly using Amazon Rekognition

👉 To no one’s surprise Chinese suppliers are offering U.S. Amazon sellers a tariff solution, but it’s not legal. You can create new tariffs every 24 hours but Chinese sellers will always find a loophole.

💡 Pro Tip: 'Catch-All Auto' Campaign, by Elizabeth Greene

A catch-all auto is one of those strategies that just works. Best part is, it's the easiest type of campaign to set up and manage—no keyword research, no complex tactics.

How to set it up:

1. Create the Campaign: Go to your Amazon ad console and make a new Sponsored Product automatic campaign. Call it 'Catch-All Auto' because it's going to include everything!

2. Bidding Strategy: Use dynamic down only to help keep CPCs low.
   

3. Add Your Products: Load every single product into this campaign in one ad group. Yes, all of them! While it might seem unconventional, larger catalogs often see better results.

4. Set Your Budget: Start with a small budget of $10-$15 to gauge results. If things look good, you can always increase it.

5. Set Low Bids: Start with bids around $0.35 or lower,  lower, depending on your average cost-per-click (CPC).

How to Keep It Working:

1. Scale Smart: If the campaign is performing, resist the temptation to increase the bids; just add more campaign budget.
   

2. Use Negative Keywords: Monitor your campaign for search terms that rack up clicks but no orders, and add them as negative exact matches. This helps refine your targeting and improve efficiency.

3. Adjust the Bids if Needed: Not meeting your ACoS goals? Dial those bids down. However, resist the temptation to increase bids even if things are going well. Consider setting a bid cap to avoid overbidding and maintain low-cost traffic. Remember, increasing bids too much can spoil the strategy.

And just like that, you’re all set. I told you it was easy! Set it up, keep your bids low, and adjust your budget as needed.

Prefer to follow along with a video? This video has a screen share that walking you through the setup process.

By Elizabeth Greene, Co-founder at Junglr

⚒️ Software & Services

As we do every week, here are 2 recommendations for Amazon Sellers and Vendors. This week, 2 awesome newsletters.

• CartHustle’s newsletter: designed for e-commerce leaders and marketers with essential insights to fuel the success of your online business.

• How brands win: discover the strategies behind iconic brands and get the famous “7 Positioning Sins That Cost B2B Brands Millions” just for joining for FREE.