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  • Marketplace⚡Mastery #83: Open AI images + Amazon, DSP free ad inventory is useless, new Interests AI and more

Marketplace⚡Mastery #83: Open AI images + Amazon, DSP free ad inventory is useless, new Interests AI and more

Hey sellers! Amazon DSP free ad inventory... what's the point? New Amazon Interests AI feed and key strategy updates inside 🚀

Author

Jordi Ordonez
March 27, 2025

Hey sellers! Amazon DSP free ad inventory... what's the point? New Amazon Interests AI feed and key strategy updates inside 🚀 This newsletter was sent to +2.020 subcribers.

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🛑 Attention Amazon Sellers

“I just wasted $33k on Amazon DSP's new free ad inventory program. 13M impressions, 0.01% CTR, $3k total sales. Completely worthless”
Brandon Fishman, CEO @ Vitacup

Always remember, folks. If someone hands you $50,000 in “free” ad spend and the results are garbage, you’re not getting a gift—you’re just training Amazon’s algorithm for free and getting peanuts in exchange. Well, at least there’s 13M impressions so we can see that as free (and invaluable) Brand exposure, don’t we?

📰 What you need to know

👉 Check the amazing Amazon women allstars hack series webinar with Danan Coleman, Jo Lambadjieva, Izabella Ritz, Ritu Java, Larisa Herbai, Shivali Patel and more

👉 OpenAI broke the Internet this week with new image filters. Beyond creating Pixar or Ghibli style photos, my friend George Reid was testing it to create PDP infographics.

👉 Amazon’s Interests AI is (yet) another TikTok style feed to discover new products

👉 Where is ad spend going, data by Quartr

👉 Deals & coupons fee changes starting June 2025. Beware, as some of the costs can skyrocket vs the previous fees

👉 Here’s an old video I recorded back in 2023 more valid than ever before! 🐴 The Chinese Trojan Horse: How China Dominates Global eCommerce & Marketplace Strategy

💡 Pro Tip: Creating a strong main image on Amazon is harder than it looks.

Amazon has strict rules—white background, no extra props, no text, and your product needs to fill most of the image. That’s why so many brand owners, freelancers, and even agencies struggle to get it right.

We put together a simple SOP (step-by-step guide) that shows you exactly how to create a main image that’s both compliant and scroll-stopping. From strategies and CTR to editing tips—it’s all in there.

✏️ Click here to download the main image SOP

⚒️ Software & Services

Every 15 days, we’ll recommend 2 software & services for Amazon Sellers and Vendors.

  • Tracefuse: the only AI-driven solution that detects negative reviews outside Amazon’s policies and guidelines. Get 2 reviews removed for free!

  • ProductPinion: an alternative to PickFu. All in one with video feedback, A/B split testing, true search simulation & more industry first features

Stay informed and ahead of the curve with my weekly updates.
Best, Jordi Ordóñez at jordiob.com

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