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- Marketplace⚡Mastery #81: Alexa+, unlocking Sponsored Products with Amazon Marketing Cloud and more
Marketplace⚡Mastery #81: Alexa+, unlocking Sponsored Products with Amazon Marketing Cloud and more
Hey sellers, Alexa is leveling up with new e-commerce integrations, Gabriel Cáceros shows you how Amazon Marketing Cloud is unlocking next-level Sponsored Products targeting and more
Jordi Ordonez
March 13, 2025
In partnership with
Hey sellers, Alexa is leveling up with new e-commerce integrations, Gabriel Cáceros shows you how Amazon Marketing Cloud is unlocking next-level Sponsored Products targeting and more stuff. Stay ahead or get left behind! 🚀. ✅ This newsletter was sent to 1.900 subcribers.
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🛑 Attention Amazon Sellers
Selling on 1P? This is what Amazon Vendor Managers know about your margins, according to Andrew Hamada, former Amazon Vendor Manager
“They can see the complete unit economics of your products compared to all of your competitors.
So when they ask for an extra 2% in co-op funding, they already know exactly how it'll hit your P&L. They've modeled it and think you can afford it.”
📰 What you need to know
👉 Another day, another Amazon Seller nightmare: Amazon froze $5 million in seller inventory overnight.
👉 Helium 10 March promo: 30% off during 12 months
👉 Alexa+ new ecommerce integrations: Amazon, Whole Foods Market, Amazon Fresh, Uber Eats, OpenTable, Ticketmaster, Spotify, Apple Music and Amazon Music
👉 Chinese Temu sellers use fake U.S. postage labels to boost their profits while foreign companies can sell in the U.S. without a single piece of paper with the US or State government.
👉 Imagine waking up in Cancun (Mexico), scaling your Amazon business while sipping a morning coffee and implementing strategies on the spot before the event even ends. This is what happens at Camp Ecom, May 18th - 21st. You can use my code “jordiob” for $200 off
👉 My friend George Reid is going all-in on transparency for his agency and publishing their pricings publicly
👉 One Youtube video could destroy Ovrload’s creatine gummies business
👉 If you love reading Marketplace Mastery then you'll really love what our friend Jon Elder is doing over at Amazon Insiders, a weekly newsletter for Amazon sellers. Some of his readers include legends like HexClad and Simple Modern. Sign up HERE.
💡 Pro Tip: unlocking Sponsored Products with Amazon Marketing Cloud (AMC)
If you're running Sponsored Products on Amazon, you might be overlooking a game-changing tool—Amazon Marketing Cloud (AMC). Here’s why it matters and how it can drive better results for your campaigns.
AMC CUSTOM AUDIENCES
Smarter Targeting, Better Performance With AMC, you can build highly specific audience segments to refine your ad targeting. For example:
✔️ Shoppers who viewed your product but didn’t purchase → Retarget them with Sponsored Products ads to bring them back into the funnel.
✔️ Customers who previously bought from you → Re-engage them when they search for related products.
Let’s say you sell wipes, and someone has purchased from you before. When they search for “wipes” again, your ad can be prioritized in their search results, reinforcing brand loyalty and increasing repeat purchases.
BID BOOSTERS ARE BUILT-IN
When using AMC audiences for Sponsored Products, you’re already applying a bid boost, Amazon automatically increases your bid for these audiences.
This means:
🚫 No need for manual placement modifiers
✅ Your ads automatically get stronger positioning for the most relevant shoppers
✅ You avoid wasting ad spend on audiences that are less likely to convert
HOW DO I ACCESS AMC FOR SPONSORED PRODUCTS?
You must request access from your Amazon ad rep. Once approved, you can start building audiences and optimizing your Sponsored Products strategy.
WHY THIS MATTERS FOR YOUR BUSINESS
By leveraging AMC audiences, you’re not just running ads, you’re running precision-targeted campaigns that:
✅ Improve conversion rates by reaching warm audiences
✅ Lower wasted ad spend by prioritizing high-intent shoppers
✅ Strengthen brand loyalty with strategic retargeting
The result? Higher efficiency, better ROAS, and a stronger Amazon presence.
⚒️ Software & Services
Every 15 days, we’ll recommend 2 software & services for Amazon Sellers and Vendors.
The ASIN Audit OS: 15 years of Amazon knowledge and distilled it into a simple, easy-to-follow course to make sure your Amazon listings are as effective as they can possibly be
Edit Amazon listings fast, easy and in bulk mode using Seller Glory. Multi seller & multi marketplace with history of changes and revert. They have been kind enough to give us a discount code for our subs: AGENCYPRO (50% off for 6 month) valid until August 1st
I absolutely love Seller Snap, plus they’ve been sponsoring us for years now, which makes’em even more loveable!
Accurately Calculate the ROI of Your Amazon Business! Start using Seller Snap's Min/Max Profit Calculator today and take control of your pricing strategy with their 15-day free trial.
Stay informed and ahead of the curve with my bi-weekly updates.
Best, Jordi Ordóñez at jordiob.com
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