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- Marketplace⚡Mastery #79: keep an eye on the sneaky fees, Amazon surpasses Walmart, new product details section on PDPs and more
Marketplace⚡Mastery #79: keep an eye on the sneaky fees, Amazon surpasses Walmart, new product details section on PDPs and more
Hey sellers, big updates this week! AI for inauthentic complaint appeals, watch out for sneaky fees and more.
Jordi Ordonez
February 27, 2025
In partnership with
Hey sellers, big updates this week! AI for inauthentic complaint appeals, watch out for sneaky fees and more. ✅ This newsletter was sent to 1.900 subcribers.
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🛑 Attention Amazon Sellers
Amazon's retail CEO tells employees more cost cuts are needed to afford 'big investments in big new businesses'. If you can read between the lines this means keep an eye on the sneaky fees.
📰 What you need to know
👉 Amazon surpasses Walmart in last quarter’s revenue for the first time: Walmart reported $180.5B sales vs Amazon’s $187.8B
👉 Stay ahead in eCommerce! Get top news, expert insights & marketing tips—curated & delivered twice a week, free. No fluff, just what matters. Sign up: http://newsletter.ecommercecoffeebreak.com/
👉 Amazon rolled out AI for inauthentic complaint appeals, Thai Nguyen reports. Appeals submitted and approved in minutes!
👉 Voted as one of the top Amazon Sellers events to attend, the annual ASGTG convention brings together the elite members of the ASGTG Sellers community for an extraordinary gathering of knowledge, networking, and inspiration.
👉 I loved this comment I found on LinkedIn “Ignoring Amazon doesn’t mean your brand isn’t there, it just means you’re not in control of how it’s represented. A solid Amazon strategy is a necessity, not an option.“
👉 Major flaw on Amazon exposed: Sponsored Products draining ad spend without sellers realizing it
👉 Amazon revamps product detail pages with new product details section
👉 Profit structures of 1P vs. 3P are pretty close to equilibrium
💡 Pro Tip: Buy Box split
With a few thousand uses of the buy box map, we’ve found two things:
1. Sellers split the buy box across the US up to 40% of the time!
2. Many products have very different shipping times across the US.
The easy take away is to ensure you have good inventory levels so you have good shipping times, which will improve conversions!
Check SmartScout’s Buy Box map in action, it’s insane!
⚒️ Software & Services
Every 15 days, we’ll recommend 2 software & services for Amazon Sellers and Vendors.
BONUS: last 24h to get 30% off 12-month Helium 10 Platinum plan promo
Every Amazon and DTC brand should be already playing with Veo 2 on Freepik. Create AI awesome product and lifestyle videos with just a prompt
I demoed Sellerise: +20 tools for Amazon Sellers
I absolutely love Seller Snap, plus they’ve been sponsoring us for years now, which makes’em even more loveable!
Accurately Calculate the ROI of Your Amazon Business! Start using Seller Snap's Min/Max Profit Calculator today and take control of your pricing strategy with their 15-day free trial.
Stay informed and ahead of the curve with my bi-weekly updates.
Best, Jordi Ordóñez at jordiob.com
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