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It's time to set up your holiday streaming campaign

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

What you need to know

What price should your product be at right now? And how would you know?

A competitor can drop their price by twenty cents at 2 a.m. By morning, the Buy Box is theirs. Following every move by hand means watching listings all day. The price you respond with is the risky part: pick it from memory, and a lost Buy Box turns into a sale that barely covers its costs.

The sellerboard Repricer changes your price automatically and keeps every change inside limits built from your real numbers:

• Pick a goal per product: maximize profit, maximize sales, or clear stock by a date you choose.

• Set a floor from your own numbers: a minimum ROI, a minimum margin, or COGS plus a percentage, plus a minimum profit per unit. The Repricer uses the cost of goods and Amazon fees sellerboard already calculates for each product.

• It reacts as soon as Amazon reports a change on your listing, such as a competitor's new price or a lost Buy Box.

• See whether it paid off. Each product shows the share of the last 24 hours it held the Buy Box, next to its margin and ROI for the last 30 days.

All Amazon marketplaces. FBA and FBM. Included in every sellerboard plan.

👉 Try it with a free sellerboard trial. Exclusive for our readers: 3 months free instead of 1, for the next 3 days only!

🗞 News

👉 Amazon’s 2027 FBA fees are out and rise an average of $0.19 per unit from January 15, which Amazon puts at roughly 0.8% of the average selling price.

On February 1, storage gets redesigned. The storage utilization surcharge goes away, and the aged inventory surcharge merges with monthly storage into a single age-based rate.

Inventory that turns in under six months pays flat or lower fees, and aged stock pays more. The low-inventory fee will only apply below 28 days of supply, measured on actual shipments in the four weeks before and after the assessment date.

With Amazon, your P&L never stays still, but always walks in the same direction xD

👉 Related to what you just read: Amazon’s fees and ads now nearly match its own retail sales. In Q3, Amazon made $66.1B from seller fees and advertising, which equals 96.6% of the $68.5B from its online stores. A year ago, it was 89.3%. Sellers are becoming Amazon’s customers, so contribution margin by channel is the number to watch.

👉 Amazon will count display impressions only when the ad is on screen. From January 1, 2027, DVA display placements on the Amazon Store will switch from count-on-download to count-on-view, and Amazon expects impressions to fall about 63% on average. Placements lower on the page drop more.

👉 Amazon Ads can now target shoppers of rival retailers. Attain’s purchase-based audiences are now available inside Amazon Ads DVA+. You can segment by retailer, retailer combos, category, and online vs. in-store, with daily refresh.

👉 Amazon confirmed on November 9 that relevant Haul products appear in its standard search results. Haul now has 10M+ products, and purchasing customers grew almost 350% YoY (Amazon’s own numbers). Run the math before you match: if a $19.99 product makes $5 and you cut $2, you need about 67% more orders just to stay even.

👉 You can now shop Amazon by text with Alexa for Shopping. Select U.S. customers can text the AI agent to add items to their cart, complete purchases, reorder, and track deals. They can even send a photo of a recipe to get the ingredients. It reaches millions more customers in the coming weeks, and it also surfaces products from across the web through Shop Direct.

👉 Amazon is helping build marketplace support into Google’s UCP. Amazon’s Greg Smith joined the Universal Commerce Protocol tech council in April. His pull requests 939 and 1018 add seller attribution across Cart, Checkout and Order, so agents can show the actual seller behind each offer on a multi-seller marketplace. There’s no launch date yet, and it’s not clear what Amazon wants from it.

👉 TikTok Shop launches a $9.99/month membership (kind of a “Prime”): TikTok Shop Plus is being offered to over 1 million of its most loyal U.S. shoppers, with a 30-day free trial. It includes more free shipping, exclusive discounts, coupon bundles and instant refunds, and it launches just in time for the holidays.