SellerSnap repricer just shipped a completely redesigned app

And of course, I’ve tried it 🙂 Faster, fully mobile, dark mode, multi store management in a single view, a real time Buy Box filter and historical inventory value tracking.

A brand new repricing engine is next, built to optimize profit instead of Buy Box share, with a waitlist open now for early access.

15 day free trial, no credit card, and 30% off your first month with code Jordi30%.

Check it out here

🗞 News

Andrew Bell ran an ordinary query in the Amazon app for custom metal wall art and opened the Sources row on the "Researched by Alexa" overview.

Four chips were named. One of them was Etsy, a competing marketplace, and the chip links out to an Etsy results page. TikTok Shop has also turned up unprompted in some sessions, including on answers attached to ASINs whose PDP the brand fully controls.

After looking at a wider set: 40,800 citation appearances, grouped by the role the source plays rather than by domain. Of the 28,411 appearances that resolve to a role, 77.63% are third-party and 22.37% are brand-owned. Consumer press and buying guides lead at 42.94% of appearances, present in 58.86% of prompts and first-listed 40.80% of the time. Brand and DTC sites sit at 15.58%.

Rank and PDP quality still decide the overwhelming majority of what happens on Amazon but the layer above the catalogue reads pages the brand does not own, and most of what it reads may not be your brand

👉 Amazon finally explains how it thinks about AI shopping: the traditional search bar made 10x selection impossible and conversational AI is the technology that fixes it. So it’s time to move on from the old discovery method: a problem unsolved and monetized it with ads to an AI tool that really works (and it’s monetized too).

👉 Amazon's new Full Funnel campaign type is everything we tell brands not to do: SP manual, SP auto, SB headline, SB video, SD audience, Sponsored TV and DSP, one campaign per ad type, ad groups per product with every match type mixed together, long keyword lists stuffed into single ad groups, and branded next to unbranded.

👉 If Full Funnel mixes your match types, so protect the ones that pay. Create an exact-only campaign for your top keywords, then add those same terms as negative exact inside your broad and phrase campaigns.

That redirects exact traffic to the campaign that converts best instead of letting three campaigns bid against each other on the same query. Result: total control over investment in key terms, better ACOS and zero duplication. Extracted from my ebook Amazon Advertising Hacks.

👉 Prompts are now spending in SB campaigns too, as spend on prompts has increased by more than 2x in the last weeks and the number of prompts added within campaigns has already doubled.

👉 Ecom Circles is an all-in-one ecommerce platform for Amazon, Walmart, TikTok, Mirakl, Shopify, eBay and Temu sellers that replaces the 5-12 separate tools most multi-channel operations are held together with: a wholesale scanner, a repricer, inventory software, order management, warehouse software, a Chrome extension and the inevitable pile of spreadsheets underneath it all.

👉 And last but not least… here’s my last video: SoldScope vs Helium 10: the tools I actually use every day (in under 10 minutes)