🛑 Attention Amazon Sellers!

If you use Helium 10, it’s time you move to the Diamond plan.

Why? Bc this is a plan for sellers in the $100K to $10M range, where scaling sellers actually live.

Diamond unlocks Helium 10 Ads (rules-based ad automation, dayparting, and manual bid and budget control), inventory management, profit and loss reporting, the AI Listing Builder integrated with keyword research (for Rufus/Alexa for Shopping) and long-term keyword trend analysis for seasonality.

You also jump to 1,000 tracked ASINs, 5 users, and 10 connected accounts and the managed refund service fee drops from 15% on Platinum to 10% on Diamond.

So, bottom line: if you are running real PPC and sitting past $100K, Helium 10 Platinum should not be your bet, but Diamond.

👉 Grab 20% off on Helium 10 Diamond here

👉 Last week, Amazon retired Rufus and replaced it with Alexa for Shopping, a fully agentic AI assistant built into the Amazon Shopping app. And it has new super powers, like Scheduled Actions.

Here’s an example, by Vanessa Hung: a buyer can tell Alexa to restock their pet food monthly, and it does it automatically using past order data.

It’s not like Subscribe and Save, as it re-evaluates the best product every cycle, so a better-optimized competitor can quietly replace you in that reorder loop without the buyer lifting a finger.

Alexa only matches buyers using data it can read cleanly, the same way a Flat File works, so if your title, bullets, and backend are not structured and complete, it surfaces a competitor who is.

It also reads off-Amazon and surfaces "Shop Direct" results, meaning your off-Amazon presence now factors into how you compete on Amazon.

What a time to be alive!

👉 AI agents can now run your PPC directly, as Amazon Ads launched its MCP Server in open beta, built on the Model Context Protocol, connecting AI agents to Amazon Ads API functionality.

Through platforms like Claude, ChatGPT, or Gemini, agents can manage campaigns, pull performance reports, adjust settings, and create end-to-end Sponsored Products campaigns from a single prompt. Execution gets faster, but strategy still sits with you.

👉 Amazon's fuel surcharge, which began for FBA on April 17, 2026, extended to Multi-Channel Fulfillment and Buy with Prime on May 2, 2026.

If you run MCF or Buy with Prime, recheck your per-order costs now before they eat into Q3 margins.

👉 Amazon is rolling out phased adjustments to how product reviews display across variations, running February 12 through May 31, 2026, to show buyers more accurate feedback specific to each variation.

👉 Most sellers overbuild their first campaign and never let Amazon tell them what actually converts.

Spin up one auto campaign, drop every product into a single ad group, and set Dynamic Bidding to "reduce only" to keep CPCs low.

Start small, around $10 to $15 a day with bids near $0.35, then mine the search term report for winners and add non-converting terms as exact negatives.

You cast a wide net, catch cheap sales, and surface the exact keywords worth scaling into manual campaigns.

Extracted from my ebook Amazon Advertising Hacks.