🛑 Attention Amazon Sellers

This week’s deep dive is a full tutorial on the TraceFuse Amazon Review Checker, a tool I’ve reviewed before and still consider Champions League level when it comes to identifying and removing Amazon-non-compliant reviews.

Unfair, fake, misleading or non-compliant reviews hurt conversion rate, star rating and revenue. The TraceFuse Review Checker helps you spot potential violations early, save hours of manual review work, and protect your listing before damage compounds.

If you’re actively fighting negative or abusive reviews, this is one of the cleanest starting points available right now, trust me.

📰 What you need to know

Merry Christmas to you all, my fellow readers. And thanks a lot for being there. 1,5k subs get this newsletter weekly with an open rate of 60-70% and, years after writing this every week, it is a source of pride to have such loyal readers ❤️❤️❤️

👉 Amazon adds AI-powered weekly content quality analysis for A+ evaluating readability, information completeness, visual presentation and conversion effectiveness.

👉 Interested in expanding your business? Amazon Ads Education an top Amazon UAE consultant Krystel Abi Assi explains in 15mins how to open an Amazon Seller account in UAE & KSA

2025 quick recap in 4 bullet points

1. Rufus and COSMO dominated 2025. From longer, contextual answers to shopping memory, shopping guides, editorial content, bid on prompts, AI summaries… Amazon shifted from keyword matching to assisted decision-making.

2. Amazon Ads and PPC pressure reached new highs in 2025 with “Reserve Share of Voice”, more sponsored inventory in SERPs and PDPs and aggressive retail media expansion. Sponsored Brands Video became the breakout format, while AI bidding, automation, and AMC moved from “nice to have” to mandatory.

3. Global commerce reset: China, Temu, and Shein lose the free ride thanks to regulatory pressure, new trade agreements and subsidy rollbacks. January 22 will also see the end of Chinese owned TikTok in the US, with Oracle, Silver Lake and MGX owning 45% while 30% held by existing ByteDance investors and just a 20% retained by ByteDance.

4. AWS, OpenAI, and the AI infrastructure war. Mega deals like AWS and OpenAI reinforced Amazon’s role as the backbone of AI infrastructure. AI is no longer a feature. It is core business and everyone is pouring top dollar.

💡 Weekly tip: Optimize A+ content for Rufus, not just humans.

Rufus reads structure, clarity, and intent. Use short, descriptive headings, clean layouts, and visuals that clearly communicate use cases and benefits. Avoid fluff and keyword stuffing. Focus on natural language that answers real buyer questions.

Well-structured A+ content improves conversion rate and helps Rufus understand when your product should be recommended in contextual searches and AI-driven summaries.

Extracted from my ebook Amazon SEO in 2025

⚒ Software & services

As we do every week, here are two links that actually move the needle:

• DataDive: helps you identify true keyword roots, intent clusters, and ranking opportunities. Get a $10 off first month using this link.

• AMZScout. Holiday deal now live: up to three extra months added to the annual plan + full access to AI tools for product research, listings, and reviews + product Goldmine reports with 2026 trends and 30+ profitable product ideas + verified supplier lists for private label, wholesale, and arbitrage + Jumpstart Sprint coaching from a proven seven-figure seller