🛑 Attention Amazon Sellers

Huge offer from Seller Snap. First month is $1 for anyone signing up before year-end. Full access to their AI repricer. If you’ve been waiting for the right moment, this is it!

• Any seller that fits Seller Snap’s plan tiers Starter or higher qualifies

• You get: full access to the premium AI repricer. No lite version, no restrictions. Same tech used by top sellers

📰 What you need to know

👉 Here’s my Xmas present for Marketplace⚡Mastery readers: 2 free ebooks
Here are two in-depth guides I created for Vendor managers and brands:

• Amazon Vendor Chargebacks: learn how Amazon Vendor deductions, errors, and disputes really work, and identify where you may be losing money each year.

• Amazon Vendor P&L: real Anatomy of a P&L Vendor on Amazon (Sell-In vs. Sell-Out). A deep dive into tariffs, penalties, logistics, returns, and every line that impacts Vendor profitability.

👉 Rufus introduces Deep Research mode and goes beyond Q&A. When a shopper selects Custom Guide, it runs a full research workflow in a single request. It performs 14 to 30 searches, references up to 30 external editorial sources, merges data with catalog knowledge, and builds a structured multi-item buying guide.

👉 Amazon Support has confirmed they are running an experiment to enhance review sharing guidelines for parent-child variations. Review inheritance is temporarily disabled across many categories until December 11, 2025 (yup, that’s today!)

👉 Here’s my full presentation from the Operator1 webinar I announced last week in the newsletter Amazon SEO 2025: How Rufus treats relevance. Amazon’s EEAT moment.

💡 Weekly tip: Use exact-only campaigns with Top of Search boost to break ranking barriers

If you’re stuck below the fold for a high-intent keyword, build an exact-match–only campaign focused exclusively on dominating Top of Search.

Here’s the play:

1. Isolate the keyword in its own manual exact campaign.

2. Run a single ASIN per campaign if you want full control over CVR and bid behavior.

3. Check your Placement Report. If your Top of Search CVR is at least 2x higher than other placements, apply a 50 to 100 percent Top of Search bid boost (as long as margins allow it).

4. Keep the base bid conservative and let the placement boost win the premium real estate.

Why it works:
Top of Search traffic converts significantly better. If your CTR and CVR spike there, Amazon rewards you with higher organic rankings, giving you compounding visibility without burning budget across weaker placements.

Expected result:
• Stronger visibility for your core keyword
• Higher conversion rates from high-intent shoppers
• Faster organic ranking improvements
• More controlled and profitable PPC spend

Extracted from my ebook Amazon Advertising Hacks

⚒ Software & services

As we do every week, here are two links that actually move the needle. Today, a couple reports:

• Helium 10’s 2025 Cyber 5 Retail Media Benchmark Report

• JungleScout’s “How innovation is reshaping the competitive landscape on Amazon” report