🛑 Attention Amazon Sellers

Cyber Monday Extended Deals on software, get yours!

• SmartScout: 50% off 3 months using code SMART2025BFCM

• Helium 10: 40% off during 12 months using code 25BFCM40OFF12M

• PickFu: 50% bonus credit

📰 What you need to know

👉 Amazon CTO “AI will redefine ecommerce and developer roles” Werner Vogels says ecommerce is entering an era where AI systems anticipate needs, act autonomously, and operate with contextual memory. He points to Astro-like agents as the blueprint for next-gen shopping assistants.

This has always been Amazon’s dream: anticipate your needs and selling stuff you want + stuff you didn’t know you wanted.

👉 Amazon AI uplifts Black Friday sales by 100 percent as Rufus doubled conversion rates when shoppers engaged with it. Amazon reports 60 percent of the 250 million users who accessed Rufus became more likely to complete purchases. Intelligent agents are shifting commerce from automation to high-context guidance.

Maybe it’s a good time for you to read my Rufus - COSMO - AI ebook “Amazon SEO in 2025”

👉 AI just drove a record $14.2 billion in Black Friday sales.
Global sales assisted by chatbots and agents hit $14.2 billion, with $3 billion in the U.S.

👉 ChatGPT referrals to retail apps jumped 28 percent year over year, and OpenAI’s tool is becoming a meaningful discovery channel, especially for Amazon and Walmart, which captured 54 percent and 14.9 percent of all referrals. The overall slice is small, but it’s growing fast. Adobe confirms the trend: AI-driven traffic to U.S. retail sites surged 805 percent on Black Friday and 670 percent on Cyber Monday.

So… long story short: if brands don’t build an AI strategy now, they risk being invisible by 2026. Algorithms are training today on the brands that show up.

💡 Weekly tip: Optimize your images for OCR and visual search (Rufus-friendly SEO)

Amazon no longer relies only on text. Rufus, Lens AI, Rekognition, and image-based retrieval systems are extracting meaning directly from your photos.

If your images clearly display attributes like color, size, materials, use cases, and text overlays, they help you rank for intent-based and visual searches.

Clean backgrounds, readable labels, and lifestyle photos that show the product in context give COSMO more semantic clues, which improves visibility.

Extracted from my ebook Amazon SEO in 2025

Webinar alert I’m joining as a speaker!

I’m excited to join this powerhouse webinar “Operator One: Power Up Your Amazon Agency – The 2026 Growth Playbook”

📅 Thu, Dec 4
⏰ 7 PM CET / 1 PM EST
👉 Save your seat

🎙️ Meet the experts shaping Amazon growth in 2026:

• Jan-Jelle Teppema (Operator One)

• Jonathan Tilley (ZonGuru)

• Izabella Ritz (Ritz Momentum)

• Shane Barker (TraceFuse)

• Jordi Ordonez (MerchantSpring)

🚀 What you’ll learn:
▶️ Expanding clients into Amazon Europe using a Merchant of Record solution
▶️ How AI-mapping your best listings impacts COSMO + Rufus rankings
▶️ Building 2026-proof products using opportunity-first intelligence
▶️ How Amazon’s new relevance model changes SEO forever
▶️ The 5 review-abuse violations most sellers miss

Plus: live Q&A with all speakers.