🛑 Attention Amazon Sellers

ASIN monitoring like a boss. I've been trying SellerSonar for a few weeks now and totally surpasses other competitors. I used to rely on AMZAlert but it was discontinued and I got to say this is next level:

• Listings: Listing suppressed; Almost out of stock; Keyword position changed; Search suppressed; FBA fee changed; Buy Box suppressed; Variation broken; Title changed; Bullet points updated; Description modified; Main image changed; Other images updated; Product brand changed;

• Competitors: Seller appeared/removed; Seller’s price changed; Amazon Buy Box won; Amazon Buy Box lost; Best Seller Badge gained/lost; Amazon’s Choice Badge gained/lost; Most Gifted Badge gained/lost; Keyword Amazon’s Choice Badge gained/lost; Promo deals appeared/removed;

• Reviews / feedback: New negative review; Negative review removed/restored; Review changed; Rating changed; New negative top review; Top negative review upvoted; Positive review removed/restored; New top phrase; New Vine review;

• Categories and BSRs: Main category changed; Subcategory changed; BSR improved/declined; Subcategory rank improved/declined

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📰 What you need to know

👉 Everyone is staring at Rufus, but the real shift might be happening one layer below what sellers can see. When you search “games for families” in the Amazon mobile app, you now get a “Researched by AI” section sitting above the products, citing sources like GamesRadar+ and Your Teen Magazine. Check Leo Sgovio’s article on that.

That means Amazon is not just trusting your listing copy anymore. It is pulling in external, authoritative publishers to guide buying decisions mimicking Google’s EEAT framework (Experience, Expertise, Authoritativeness and Trustworthiness).

Mentions in magazines, niche blogs, and industry publications may now directly influence how visible you are on Amazon, because that is the content feeding the AI that shoppers never see.

So… start paying for links and press releases! I’ve been using my friend’s platform Growwer for years with +37k media sites listed.

👉 Jeff Bezos is back in an operating role as co-chief executive of Project Prometheus, an AI start-up focused on applying artificial intelligence to engineering and manufacturing in sectors like computers, aerospace and automobiles. The company is launching with $6.2 billion in funding and nearly 100 employees, including researchers hired from OpenAI, DeepMind and Meta.

👉 Ford has struck a deal with Amazon that lets its franchised dealers sell certified preowned vehicles directly on Amazon.

👉 Amazon is introducing paid API access for third-party developer tools starting in 2026, ending 16 years of free access. Developers will pay a 1,400 dollar annual fee from January 31, 2026, plus tiered monthly usage charges from April 30. Meaning: expect every software you use with an API access to increase monthly pricings.

👉 A new Profitero study of more than 10,000 items across 16 categories found that Amazon’s prices are on average 14 percent lower than 23 major U.S. online retailers.

👉 Helium 10 has a killer promo for BFCM: 40% off during 12 months

👉 Amazon is celebrating 25 years of its partnership with independent sellers, who now generate more than 60 percent of all sales in its store. Since 2000, third-party sellers have produced over 2.5 trillion dollars in sales on Amazon, and in 2024 alone they employed more than 2 million people in the U.S. and paid over 100 billion dollars in wages, with more than 80 billion units shipped via FBA and 9 billion items delivered same or next day last year.

👉 Amazon Business just rolled out a suite of AI tools led by a conversational Amazon Business Assistant that guides buyers through account setup, savings opportunities and purchasing questions using past purchase data.

💡 Weekly tip

If Rufus is reading you like a blog, write your listings like a useful article, not a keyword dump.

Start by cleaning your title so it clearly answers three things in one line: what the product is, who it is for and what makes it different, with the main keyword at the front.

Then rebuild your bullets as “benefit + feature” sentences in natural language, and use the description for short paragraphs that add context, use cases and FAQs in the exact phrasing shoppers use.

Finally, treat your secondary images as copy space: add short on-image text that spells out real benefits, use moments and comparisons, since Amazon’s OCR and visual models read those elements and feed them into Rufus.

Extracted from my ebook Amazon SEO in 2025

⚒ Software & services

As we do every week, here are two tools that actually move the needle:

If you’re into Amazon dropshipping, you may wanna try Sellvia and Alidrop, two software to create your Amazon dropshipping business with just a few clicks and a vast catalogue selection (mostly from China).