🛑 Attention Amazon Sellers

Seller Snap has launched DataHub → your new analytics command center built for real Amazon decisions. Track profitability across FBA and FBM, monitor competitor behavior, uncover trends over time, and filter performance by brand, ASIN, SKU, store, or fulfillment type, all from one fast, intuitive dashboard. No more spreadsheets. Just smarter decisions, faster.

Now free for all Seller Snap users.

📰 What you need to know

Amazon’s rufus is no longer a toy. Andy Jassy said on the Q3 call that 250 million customers used rufus in 2024, monthly users are up 140% year over year, rufus users are 60% more likely to buy, and it’s on track to add $10 billion in annualized sales.

It’s time to optimize so you can start by reading my Amazon SEO in 2025 ebook

👉 Historic china trade deal as it seems that tariffs on Chinese goods moved down to 20% from 54% in May, with multiple concessions on both sides and a 12-month runway. Reminder: category-specific 2018 tariffs still apply, so do the math at the hs-code level before changing prices.

👉 Amazon is warming up to agentic commerce. Jassy said Amazon expects to “find ways” to partner with third-party AI shopping agents over time, even as it blocks bots from scraping the site. He compared agents to the early days of search and hinted at partnership models without giving specifics.

👉 Walmart just added AI audio summaries on over 1,000 premium beauty PDPs. Tap “hear the summary” in the Walmart app to get quick, human-sounding rundowns of specs and reviews, with plans to expand beyond beauty.

👉 Whole foods is testing mainstream brands like Pepsi, Kraft, and Chips Ahoy. In one pilot, customers can order unavailable items via the Amazon app for backroom robot delivery, and another store swapped its cafe for an “Amazon Grocery” kiosk.

👉 Openai signed a $38 billion cloud deal with AWS. Openai will use AWS capacity through 2026 with options to expand, part of its long-term plan to scale agentic workloads and data center capacity.

👉 Amazon robots keep rolling. Commentary around Amazon’s automation push argues robots raise worker productivity and long-term pay potential rather than simply replacing jobs, echoing a “Ford factory” view of capital plus labor.

💡 Weekly tip

Train Rufus to “understand” your product by writing copy that speaks like a human, not like a keyword list. Rufus ranks and recommends listings based on conversational intent, so shift your bullets and A+ text toward natural, question-based phrasing: “Looking for a durable carry-on for short trips?” instead of “Durable travel luggage lightweight 22-inch.”

Also, use FAQs and Q&A strategically as Rufus pulls answers from those fields to respond to shoppers’ queries. Add 3–5 common purchase-intent questions (“Is this compatible with iPhone 15?” “Does it fit in an overhead bin?”) and concise, benefit-driven answers.

This positions your listing for higher visibility inside Rufus responses and improves the chance your product is the one it recommends.

Extracted from my ebook Amazon SEO in 2025

⚒ Software & services

As we do every week, here are 2 must-try tools for sellers ready to scale smarter.

• SellerSnap: Best B2B2C reprice for Amazon and Walmart that reacts to competitor behavior. Great when you need Buy Box wins without turning your margin into dust.

• Bidx: Campaign automation and rule-based optimization for Sponsored Ads and DSP, plus AMC-powered insights. Useful for pushing CTR, CVR, and rankings without manual grind.