🛑 Attention Amazon Sellers

Seller Snap has launched DataHub → your new analytics command center built for real Amazon decisions. Track profitability across FBA and FBM, monitor competitor behavior, uncover trends over time, and filter performance by brand, ASIN, SKU, store, or fulfillment type, all from one fast, intuitive dashboard. No more spreadsheets. Just smarter decisions, faster.

Now free for all Seller Snap users.

📰 What you need to know

👉 Amazon goes agentic and OpenAI goes browser-native.
Last week marked a turning point in how AI mediates shopping decisions. Amazon’s Help Me Decide feature quietly introduced a reasoning layer to its AI Shopping Stack. One that interprets, plans and even decides for the user.

Meanwhile, OpenAI launched ChatGPT Atlas, a new AI-powered web browser built entirely around conversation effectively turning search into chat. If Amazon wants to think with shoppers, OpenAI wants to think for them.

The fight ahead isn’t just Amazon vs. Google anymore but agentic commerce vs. conversational browsing. Whoever controls the reasoning layer will own the next trillion dollars in purchase intent.

👉 MarketplacePulse ranks Amazon’s top global opportunities and the U.S. leads by far in seller revenue per account ($557,088 on average), but Japan tops longevity with 15.5% of sellers still active after five years. Germany and UK remain complex yet profitable markets, and Canada shows high survivability despite low volume.

👉 Amazon’s warehouse automation could save up to $4 billion per year. The shift is framed as “Henry Ford 2.0” machines not replacing workers but making them more productive. The goal: efficiency without layoffs (for now). But rumour states that 500k jobs could be on the line.

👉 Amazon mow shows multiple child ASINs in the same search results

👉 Whole Foods founder reveals he was forced into the Amazon sale. John Mackey shared that activist investors threatened to fire him and sell the company regardless making Amazon the “least bad” option.

💡 Weekly tip

If Amazon’s AI assistant Rufus and its new Help Me Decide tool are the brain of the shopping experience, your listings are the neurons they rely on.

To rank well under reasoning-based systems, structure your listings with intent-driven clarity:

• Use bullet points that describe who it’s for and why it’s best (COSMO’s “function-use” logic).

• Include contextual keywords like “for small apartments” or “for 10-year-olds” — Rufus interprets use-cases, not just phrases.

• Ensure images show use in context — Amazon Rekognition extracts product meaning visually.

Optimizing for Rufus today automatically prepares your brand for Help Me Decide, AI Shopping Guides and every future agentic layer Amazon adds.

📘 Extracted from my ebook Amazon SEO in 2025