🛑 Attention Amazon Sellers

Sellerboard’s Search Term Performance report helps Amazon sellers connect their advertising spend directly to profitability.

Instead of only seeing impressions or clicks, sellers can now track the full funnel - from visibility to orders - tied to each search term. That means you’ll know exactly which keywords generate sales and estimated profit, and which ones quietly drain budget.

The report provides clarity at every stage. You can compare Impression Share vs. Click Share to identify missed opportunities, monitor trends over time for Impressions, Clicks, Add to Cart, and Purchases, and group results by ASIN, Parent, Brand, or Search Term. Customizable columns like My Clicks, Add to Cart, or Click Share % make it easy to tailor the view to your strategy.

By moving beyond generic Brand Analytics, Sellerboard gives sellers actionable insights: which keywords to scale, which to cut, and where to reinvest. It’s a tool built to transform PPC data into margin-driven decisions, helping brands grow profitably instead of just chasing traffic. 

👉 Exclusive for our readers: enjoy a 3-month free trial - 3 days only.

📰 What you need to know

👉 Amazon’s holiday peak fulfillment fees kicked in on October 15 and will run through January 14, 2026. While the rates are unchanged from last year, the environment isn’t: tighter inventory, longer inbound timelines and less pricing flexibility mean sellers must plan smarter

👉 A recent analysis by Rainmkr revealed that influencer-driven traffic spikes can outperform traditional event-driven ranking boosts. One seller’s viral campaign delivered a 10x run rate and stronger keyword rank until Prime Day flattened it proving that velocity relative to category peers matters more than absolute volume. To move up in SERPs, you must outperform your cohort, not just ride the seasonal wave.

👉 Amazon Ads is testing “Reserve Share of Voice” for Sponsored Brands letting advertisers lock top-of-search placements for branded keywords at a fixed upfront price. This move transforms search from programmatic bidding to premium placement buying.

👉 Amazon is quietly rolling out a “Price History” button on mobile product pages, giving shoppers direct access to historical pricing data (same one as if you ask Rufus 30D/90D price historic). This move boosts consumer trust, aligns with global transparency laws and pressures sellers to maintain honest pricing. The era of inflated list prices may be ending.

👉 Between late October 19 and early October 20, AWS services in the US-EAST-1 region suffered widespread disruptions impacting Amazon.com and related systems. There was no way to access Seller or Vendor Central, nor to buy as a customer.

👉 Amazon has merged its grocery brands under a new private-label line called Amazon Grocery with over 1,000 essential items priced mostly under $5. From olive oil to fresh produce, this value-first strategy targets inflation-weary consumers and challenges Walmart’s Great Value and Costco’s Kirkland.

👉 Amazon just launched “Amazon Now” in the UAE, offering deliveries in as fast as 15 minutes through micro-fulfillment centers embedded in neighborhoods. Prime members get free delivery on orders over AED 25, while a new 2-hour delivery option covers thousands of additional items.