🛑 Attention Amazon Sellers

I’ve been working in this 15 week Amazon PPC Course for the past months.

It’s called Amazon PPC Inner Circle. An A to Z 120+ class program covering product economics, keyword research, launch frameworks, scaling/defense, bulk-file automation, dayparting, AMC/DSP, B2B tactics, and profit optimization with hands-on exercises, weekly live Q&A and a full data-driven playbook to level up your Amazon Ads.

Sadly, it’s only in Spanish, but if you understand the language, I highly recommend it!

Check it out here

📰 What you need to know

👉 China ends the tax gray zone for cross-border sellers! Starting Oct 31, Amazon will report quarterly seller data to Chinese authorities (IDs, revenue, fees), making under-reporting far riskier and pushing the ecosystem firmly toward compliance-first operations.

Good news for every US seller :)

👉 October Prime Big Deal Days underwhelmed as shoppers focused on essentials and smaller baskets. Satisfaction dipped versus July, and many compared prices across retailer pointing to a cautious, deal-driven consumer and a holiday season where promos alone may not move the needle.

👉 I joined Amazon Ads’ Michelangelo Simonte (Global Partner Development at Amazon Ads) and other leaders at B2MarketplaceConnections to share practical strategies on video, brand growth and marketplace playbooks. Fasten your seatbelts, because you’re not ready for what’s coming next on the Ads Console!

👉 Amazon preps fresh layoffs as AI spend soars. They’ll cut up to 15% of its HR team, with more reductions possible across consumer units, even as it pours tens of billions into AI and data centers. Efficiency and automation are reshaping headcount.

👉 Walmart search now looks a lot like Amazon’s. Despite a 2019 pledge to keep top search slots ad-free, Walmart increasingly puts sponsored results front and centermirroring Amazon’s playbook and signaling that retail media revenue is now table stakes in marketplace search.

👉 After OpenAI’s instant checkout rollout (Etsy live, Shopify coming), Walmart is lining up direct shopping via ChatGPT using an agentic commerce protocol that keeps Walmart as merchant of record accelerating the race for where AI-driven journeys start.