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📰 What you need to know

👉 What we thought was a bug was, actually, a feature. Amazon pushed Prime Day deals JUST AND ONLY to Prime members hard this year, so it was noticed that Subscribe & Save vanished from listings because it was a bug but it’s not

“If you’re running the same deal on Amazon, Target, and Walmart, Prime Members see your deal price, but Non-Prime Members? They don’t even get a Buy Box” Brandon Fishman

👉 Amazon is reportedly launching a new private-label grocery brand, offering everything from steak and shrimp to olive oil, crackers and butter. It’s a bold move that could bring Amazon-branded food to millions of households.

TLDR: they learn what works on Whole Foods and go private label.

👉 Amazon’s Rufus AI is evolving from a chatbot into a true agentic assistant that reasons, remembers and researches like a human. It can plan multi-step tasks, recall personal context, and pull live insights from Amazon and external sources like TechRadar and Wirecutter Read the full paper here.

👉 Also, Rufus just took another step toward agentic commerce with its new Buy for Me feature. It now goes beyond Amazon listings, pulling in relevant products from across the web and even linking directly to external stores when they fit the shopper’s intent.

👉 I contributed to MerchantSpring’s blog this week: Making the Most of Amazon Ads - 6 Ways to Combine Campaigns for Impact