🛑 Attention Amazon AGENCIES

As an Amazon Accelerate recap I’d say Amazon is internalizing many services agencies once owned: compliance, creative, ads…

For sellers, this means better tools at lower cost. For agencies, it could mean a reckoning.

Amazon Ads unveiled a conversational AI “creative partner” to help brands build campaigns end-to-end. From audience research to generating final video or display assets, the assistant leverages Amazon’s retail insights to cut costs and speed up production.

This tool makes big-agency-style campaign development accessible to SMBs. Brands like Nestlé Health Science tested early and reported strong workflow improvements.

Meaning, a lot of sellers won’t need your ad services anymore.

Time to pivot?

Helium 10 35% off

Grab it before it vanishes in less than 5 days!

📰 What you need to know

👉 Amazon Accelerate 2025 recap:

• Andy Jassy called sellers Amazon’s “top customers” + pitched AI as the fix for inventory forecasting, compliance and creative

• FBA New Selection now offers 6 months of free storage and liquidation, plus regionalized launches to test small before scaling.

• AI Creative Studio has also leveled up generating copy, images and video within minutes.

• Amazon Ads unveiled a conversational AI “creative partner” to help brands build campaigns end-to-end

👉 And more roll outs, this is an interesting one: Customer Journey Analytics, now available in the ASIN Performance tab. Sellers can track exactly where shoppers are dropping off (detail page, add-to-cart, wishlist stage) and finally understand what’s killing conversion rates.

👉 Amazon launched a new targeting option called Amazon Haul, where sellers can run Sponsored Product ads only to shoppers browsing Haul ASINs (Amazon’s section for budget, low-price products). This creates a highly price-sensitive audience segment where sellers can capture visibility if their SKUs qualify.

👉 During a ChatGPT update demo, Sam Altman accidentally revealed a new “Orders” tab, hinting at a deep Shopify x OpenAI integration. Sources suggest this could auto-enroll Shopify sellers, enabling customer checkouts directly inside ChatGPT, with OpenAI taking a small referral fee.

👉 Amazon Multi-Channel Fulfillment (MCF) is now available to Walmart Marketplace and Shopify sellers, with Shein access coming later this year. This lets sellers outside of Amazon tap into its logistics: real-time inventory sync, order tracking, unbranded packaging and faster delivery.

⚒️ Software & Services

Let’s go with 2 great Amazon arbitrage tools:

• ProfitPath is a European arbitrage tool that scouts profitable products from 700+ stores with integrated training and community.

• Actorio is specifically designed for the European market too. Analyses catalogs from over 300 suppliers, 15M products and instantly delivers updated results