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  • Marketplace⚡Mastery #106: easy exit your FBA brand, Amazon advertising hacks and more

Marketplace⚡Mastery #106: easy exit your FBA brand, Amazon advertising hacks and more

Hey Sellers! easy exit your FBA brand using this new platform

Author

Jordi Ordonez
September 04, 2025

🛑 Attention Amazon Sellers

exit.io built by the sellerboard team, is the platform where Amazon FBA buyers and sellers connect directly.

Sellers can link their sellerboard account to automatically sync financial data, while buyers sign an NDA to request access to sensitive details. This ensures transparency and confidentiality from the very start, helping both parties make informed decisions without unnecessary intermediaries.

By cutting out middlemen and offering tools for secure communication and negotiation, exit.io simplifies the process of buying or selling an Amazon FBA business. Sellers stay in control of what information they share, and buyers gain access to real opportunities in a clear, structured way. Whether you’re preparing your first exit or looking for your next acquisition, exit.io provides the marketplace to make it happen.

By cutting out middlemen and offering tools for secure communication and negotiation, exit.io simplifies the process of buying or selling an Amazon FBA business. The platform is absolutely free for sellers and buyers - no extra costs, no hidden fees.

Sellers stay in control of what information they share, and buyers gain access to real opportunities in a clear, structured way. Whether you’re preparing your first exit or looking for your next acquisition, exit.io provides the marketplace to make it happen.

https://exit.io/?p=00914

📰 What you need to know

🚀 Next week we’re releasing a brand-new free ebook you don’t want to miss:
“+90 hacks for Amazon PPC”. This practical guide is built for Amazon Sellers, Vendors, agencies, and consultants who want to master Amazon Advertising with advanced strategies and lesser-known tactics.

With contributions from top PPC experts like Elizabeth Greene, Steven Pope, Guillermo Martínez, and our main collaborator, BidX.

  1. Add this product to check out it's, 100% free

  2. Set the price you want to pay to 0 and the tip to 0

  3. Drop us your email in the checkout process

  4. You'll get an email from us next week announcing the ebook launch

👉 AI agents avoid “Sponsored” tags, new study shows. Claude, ChatGPT, Gemini are biased away from “Sponsored” results even when those rank first while favoring cheaper, higher-rated picks and labels like “Overall Pick” or “Best Seller.”

AI-generated copy tweaks also drove big click lifts (and are currently vulnerable to prompt injection), signaling that AI-ready PDP content and trust signals will be the next great optimization frontier.

👉 Rufus gets hyper-personal… and ads will follow! As Ritu Java discusses on LinkedIn, Rufus accurately infers brand loyalty, premium tendencies and category focus from full shopping histories, then predicts likely next buys profiling households to personalize the funnel.

As ranking becomes per-person and per-context, brands will shift spend from pure demand capture to demand creation with multi-source, AI-validated content, while media teams accept that agents will arbitrate placements across surfaces.

👉 “Made in USA” fades as a sales lever. Despite a spring surge in “Made in USA” searches amid tariff fears, Momentum Commerce found the bump fizzled fast and barely moved sales by July, query volume and bestseller share snapped back to baseline. Shoppers are leaning harder into value: lower ASPs on the weekly top-1,000, more essentials, and deal-seeking behavior. Treat origin as a secondary differentiator; lead with price, availability, and offers. Especially across borders where U.S. branding can even backfire.

👉 Pattern’s IPO spotlights two billion-dollar Amazon-native paths. While top Amazon brand Anker built defensible brands via heavy R&D and channel diversification, Pattern scaled as an infrastructure-rich reseller with exclusive brand partnerships and 400 engineers optimizing marketplace ops. 94% of revenue tied to Amazon, most to Amazon.com.

The IPO will test whether “ops excellence as a service” earns public multiples comparable to brand equity or if platform dependence keeps margins thin.wait list

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