🛑 Attention Amazon Sellers

Starting Sept 2, Amazon will retire many variation themes like Color/Size and Style/Color forcing sellers to rebuild listings under approved single- or dual-attribute formats.

Listings won’t vanish, but sellers using deprecated themes will lose the ability to edit titles, prices, or keywords, potentially during peak Q4 season.

Here’s how to fix it, one by one (as shared by Vanessa Hung)

. Delete existing parent ASIN
. Remove old variation attributes from child ASINs
. Create new parent ASIN with one of the accepted variation themes
. Reassign your child ASINs

Need to fix multiple ASINs?

➞ ➞ ➞ Drop me an email to share a detailed SOP + software to mass fix it.

📰 What you need to know

👉 Five years after the pandemic surge, U.S. e-commerce has finally climbed back to its COVID-era peak, reaching 16.3% of total retail sales.

With total retail expanding from $5.25T in 2018 to $7.38T in 2024, online sales are growing alongside physical stores, proving the future isn’t about replacing offline but building balanced, long-term growth.

👉 Walmart’s advertising business is surging, with global ad revenue up 46% in Q2 and Walmart Connect (U.S.) rising 31% year over year. Retail media is not the future, but the present.

👉 Fasten your seatbelts. Amazon’s AI shopping assistant Rufus is:

• licensing content from publishers like The New York Times, Condé Nast, and Hearst to power more credible and personalized recommendations.

• using “Shopping Memory,” tracking shoppers’ order history, browsing, cart activity and reviews to deliver hyper-personalized recommendations.

• so… it’s now showing “reasoning paths” and orchestrating full shopping missions from intent to checkout. Instead of just recommending products, Rufus plans purchases, connects complementary items and acts like a true agentic commerce assistant.

TL;DR: with memory and reasoning, Rufus has ended 20 years of Amazon’s product- and crowd-based recommendation engines. So long, A9. A new contextual logic now anticipates needs across the shopping journey: You bought trail shoes yesterday, here’s a water-resistant jacket today.

⚒️ Software & Services

As we do every week, let’s recommend a couple of software:

• BidX: I’ve been digging the tool and it absolutely rocks. Loads of options to config, optimize and scale your campaigns both for Sellers/Vendors and agencies

• Another great product by BidX’s company: Viral Launch is on the way to be completely revamped. Go check it out!