🛑 Attention Amazon Sellers

Sick of bookkeeping? We are in the same boat, mate.

Stop stressing over your numbers and focus on scaling your brand. How? Ecombalance is the ultimate bookkeeping solution built specifically for eCommerce businesses, including:

• monthly reports delivered by the 15th

• dedicated eCommerce bookkeeper on call

Curious what kind of insights they deliver? Check out a sample report here: ecombalance.com/report

You can get 2 free months just for signing up here.

📰 What you need to know

👉 Amazon just quietly dropped a major upgrade to its Product Opportunity Explorer, now supercharged with AI: automatic breakdowns of search terms, trends, demographics, pricing, reviews and even AI-generated review sentiment.

For example, it can spot micro-trends like “ankle brace for women” with 406K+ growth or analyze review tensions.

👉 Amazon Ads Is now 9.36% of total revenue as it just hit $15.7 billion in Q2 2025. Since 2021, Amazon has transformed its platform into a monetization machine.

As organic visibility continues to shrink, brands must pay more to stay seen. Yet Amazon is also expanding ad reach off-site via deals with Roku, Disney and more. The result? A path to $60B+ in ad revenue this year. More ad formats to come… just read the following news

👉 Amazon CEO Andy Jassy says ads will be coming to Alexa+, Amazon’s new AI voice assistant. Unlike past basic integrations, Alexa+ will eventually be able to suggest products through contextual, multistep conversations. Think of it like talking to a smart assistant that happens to sell you stuff.

Jassy hinted at even more subscription options potentially including ad-free versions. This move aligns with what Google and OpenAI are also exploring: monetizing AI through tasteful, contextual ads in conversational search.

👉 Amazon’s online retail sales jumped 11% in Q2 2025, surpassing Wall Street expectations and outperforming broader eCommerce trends. This growth came before Prime Day even started, signaling strong momentum. Total net revenue hit $167.7B, up 13% YoY.

👉 This is what happens when you pay $4.5K for an FBA Course. I posted this true story on my subreddit last week:

• Spent $3K on a course

• $1.5K on a private Amazon FBA mentor

• Mentor’s plan for launch? Fake reviews and bogus CPC assumptions.

• Account suspended even before inventory hit’s the FCs

• Mentor vanishes. They had to pay $2K more to get reinstated

And now I’m trying to fix this clusterf***

⚒️ Software & Services

As we do every week, here are 2 SmartScout tools that have NO RIVAL in the market:

• SellerMap: find Sellers on your area and copy their portfolios

• Amazon frequently bought together traffic graph: shows you every "frequently bought together" product and, in turn, the best Amazon product pages for advertising