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🛑 Attention Amazon Sellers

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📰 What you need to know

👉 Between July 21-23, Amazon’s median Shopping-ad impression share plummeted to 0% across the US, UK and DE. The sudden blackout mirrors a 2020 experiment to test incrementality measuring which traffic really requires paid search. It may also be a post-Prime Day detox to protect ROAS, a margin-grab move or a negotiation tactic with Google. Takling about Europe? Lower CPCs for Temu!

👉 Amazon to drop FBA Prep services starting January 1, 2026. Prep involves unloading, sorting, labeling, pallet building and multi-destination routing. This means a new “golden age” for 3PLs which are expected to pitch “send us your prep” services.

👉 Shake-up in Amazon Seller Feedback as, from August 4, buyers can leave star ratings without writing a review. While this will increase the number of ratings, negative ratings without comments will no longer be removable, even for FBA orders.

👉 So long De Minimis and Duty-Free imports. President Trump has signed an executive order ending tariff exemptions for low-value imports under $800, effective August 29.

This will increase costs for cross-border e-commerce sellers who relied on the de minimis rule to ship products cheaply to US consumers. Expect potential pricing adjustments, supply-chain strategy changes, and higher costs for buyers of low-value goods.

👉 The Trump Administration is also suing e-commerce sellers on Amazon, eBay and Walmart for allegedly selling counterfeit Trump merchandise. The company is using a Schedule A case, a controversial legal tactic allowing it to sue hundreds of sellers without naming each individually.

👉 More on Trump and Amazon! A WSJ report claimed Amazon raised prices on 2,500 essential items by 5% since President Trump’s tariff announcements. Amazon fired back, calling the analysis “fundamentally flawed” and accusing WSJ of cherry-picking data points.

Amazon argues that certain price increases were due to promotions ending, not tariffs or inflation. Still, dynamic pricing means consumers may notice slight increases in everyday essentials as tariffs and inflation ripple through supply chains.

📧 You wanna check…

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⚒️ Software & Services

As we do every week, here are 2 sites were you can sell your Amazon business:

• Exit.io is a new community by Sellerboard connecting Amazon FBA business buyers, sellers and investors.

• The other one is a classic: Flippa and it’s free tool valuation for Amazon business