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- Marketplace⚡Mastery #100: Amazon's external traffic from GenAI up 3,300% YoY and more
Marketplace⚡Mastery #100: Amazon's external traffic from GenAI up 3,300% YoY and more
Hey sellers! Prime Day 2025 behavioral shift, Walmart banned reselling in Beauty and more
🛑 Attention Amazon Sellers
Are you into Amazon online arbitrage? Then you need to check SmartScout’s free chrome extension. Like Keepa but with superpowers: complete price history + ASIN Snapshot, product’s details, opportunity score, Brand Analysis, SmartScout’s custom segments. And for 0 cost.
📰 What you need to know
👉 Amazon’s Prime Day 2025 meant a huge behavioural shift. With $24.1 billion in U.S. online sales during the 4-day event, the shift came from consumers: external traffic from generative AI tools like ChatGPT, Perplexity and Gemini surged by over 3,300% YoY, according to Adobe Analytics. Ok, yes, we were coming from almost 0 but, man, this is interesting!
Amazon is been testing it’s own smart shopping agent (Buy for Me) which recommends and purchases products from third-party sites without leaving the Amazon app. Soon to be fully released and trained during the 4 day long Prime Day.
On the other hand, Shopify is also teaming up with OpenAI to protect its merchant base so, yup, the era of shopping via chatbots is pretty much here.
👉 Add this up to the AI stack: Amazon acquired Bee, the AI wearable that records everything you say. A new way to train their AI models, just like Alexa and Echo, but 24h tied to your wrist. Expect this product to be a highly discounted best seller during Q4 because, of course, business is on data, not the wearable net profit.
👉 On a letter to Sellers, Walmart just announced that banned reselling in Beauty & Personal Care categories. Same already happened on Amazon and will be extending to more and more categories. Will Amazon ban reselling for good? I don’t think so. I honestly think that Amazon allows reselling because it just keeps the war for “pricing games” rolling. A sum zero game for some resellers while serves as a living proof for 1P that they are (and will be) the cheapest option on the Internet.
👉 Amazon is testing Sponsored Brands + video banner ads on ASIN placements, Prem Gupta reports
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⚒️ Software & Services
As we do every week, here are 2 free Chrome Extensions. Check their side by side comparison:
Feature |
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Real-Time Amazon Data | ✅ | ✅ |
Market Trends | ✅ | ❌ |
AI-Driven Insights | ✅ | ❌ |
One-Click Profit Calculator | ✅ | ✅ |
Quick Product Validation | ✅ | ✅ |
Keyword Optimization Tools | ✅ | ❌ |
Works on Amazon Search Results and Product Pages | ✅ | ✅ |
Complete Niche Breakdown | ❌ | ✅ |
4 Proprietary Product Validation Metrics | ❌ | ✅ |
Keyword & Sales Data | ✅ | ✅ |
Free to Download (but needs subscription for full access) | ✅ | ✅ |
Free Trial Available | ✅ (14 days) | ✅ (7 days) |
Discount Available | ❌ |

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