My new ebook: Amazon SEO in 2025

Hey sellers! Just published my new ebook on how to Amazon SEO in 2025, the age of COSMO, Rufus, Gen AI and more

Author

Jordi Ordonez
June 20, 2025

Here’s AMAZON SEO IN 2025, a complete guide packed with everything you need to learn how to optimize your product listings (and your clients') on Amazon, based on all the updates from the past months. The contents:

Amazon SEO in 2025

➞ What has changed
➞ How A9, Cosmo, Rufus, and new search methods work today
➞ The most impactful ranking factors
➞ SEO process: crawling & extraction, semantic indexing, initial ranking, behavior-based re-ranking, GenAI

Keyword research and optimization

➞ Keyword research on Amazon
➞ Types of keywords: transactional, long tail, contextual
➞ Product listing optimization
➞ How to optimize for Rufus

Amazon PPC and its relationship with SEO

➞ Which campaigns drive SEO the most
➞ External traffic with Amazon Attribution
➞ SEO + PPC strategies based on your product’s lifecycle stage

And more.

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