First of all, let me welcome the new members.We have already 218 subscribers and a +40% open rate.Mind blowing, so thank you all!

📰 What you need to know

• On April the 28th, Amazon started charging sellers a 5% fuel and inflation surcharge based on fulfillment fees (not your sale price) but, wait, is it just a 5%? Read Michael Patron’s breakdown:

• FBA small and light threshold increases to $10. Looks like a great time to do the math again on your P&L

• Prime Day deal submissions are open

  • Amazon US: Lightning Deal submissions will close on April 29

  • Amazon UK: Lightning Deal submissions closing on May 13

• According to our friend Jon Elder (aka Black Label Advisor), Amazon is hosting a 24 hour extravaganza for the Pet category called Amazon Pet Day

• Lockdowns in Shanghai are creating a massive clusterf—k, check this 2 tweets:

Ryan Petersen (CEO at Flexport) filtered their data with just container ships, which looks a better, tbh:

• Amazon is adding and average of 2,000 new sellers every day

• Chinese Sellers Don't Want to Rely on Amazon

• Sellics signs agreement with Ascential, the company behind Perpetua.io, Flywheel, RetailWeek or the World Retail Congress

• Marketplace startups combined raised $22.8B in Q1 2022, a slowdown with a 34% decrease from Q4 2021 ($34.6B) and a 28% decrease from Q1 2021 ($31.5B), according to Adevinta’s Dealroom.co

Like the newsletter? Help me spread the word :)

🎒Summit time!

• Helium 10 is hosting the Sell + Scale Summit on 20-22 September, 2022 in Las Vegas. Speakers include:

  • Kevin King: are you kidding? the man needs no intro!

  • Jana Krekic: founder of 7-figure Amazon dedicated translations agency - YLT

  • Bradley Sutton: Director of Training & Chief Evangelist at Helium 10

And they have a 25% discount for you:

• Sellers Summit, Ft Lauderdale, Florida - 5.4.2022 - 5.6.2022. Check some of the speakers:

  • Eric Bandholz Founder BeardBrand.com

  • Toni Anderson Founder The Oil Collection

  • Mike Jackness CEO EcomCrew.com

  • Brad Moss Former Head Of Seller Central at Amazon

  • Steve Chou Founder MyWifeQuitHerJob.com

  • And more.

• Seller Velocity conference 2022 is taking place in Bend, Oregon, April 28 & 29. Awesome speakers featuring:

  • Chris Berry Strategic and Emerging Brands team at Amazon

  • Krystel Abi Assi CEO at Amazon Sellers Society and Sellers Society

  • And more.

👀Recommended reads

• Pacvue’s Q1 2022 CPC Report

• Will Amazon have to ground its drone program?

• Amazon is a "chokehold" on China's cross-border e-commerce: People's Daily overseas edition

• Making a Pet Supplies Brand Competitive and Profitable

• Trying to buy a microSD card proved to me that Amazon is becoming a scammers' paradise

🧐 Recommended tools

Last week I had the pleasure to record a video demo with Ian Kaneshiro at Seller Snap, an awesome repricer based on the game-theory featuring an AI-Powered Repricer, lots of custom repricing strategies and a Seller Analytics dashboard.

You can get a 30% discount during the first month using our code “Jordi30%“

ZonGuru has developed 4 key metrics to help sellers quickly decide whether to dig deeper into a product or move on to the next. These 4 important metrics are:

• Buyer Demand  →  How in demand the product is

• Investment sweet spot  →  How much sellers need to invest to stay competitive 

• Revenue potential  →  How much sellers stand to earn

• Competition opportunity  →  How fierce the competition is

Last week I was in a meeting with Matt Browne, Managing Director at Ackrite International and he showed me a spectacular and totally under-the-radar tool: Scale Insights.

I have tried dozens of tools for advertising but, man, check this. This is insane!

For as low as $29 you can have:

• An analytics tool: SalesTrends, Orders & Returns

• P&L tool: ProductsROI, Inventory Value, COGS

• Forecasting tool: Forecasting, Inventory Restock & Management

• Ads insights: Performance & Actionable Insights

• The Ads tool: Automate Ads Optimization (7 goals and 11 custom rules) + Mass Campaign editor + Create Bulk Campaigns

I’m actually messing around with the trial and it looks awesome.

See you in 15 days!

Best,Jordi Ordóñez at jordiob.com