Aaaaand we’re back from holidays!

It’s been 4 weeks and, as you may know, there is a lot of new things coming to Amazon. Let’s break them down.

📰 What you need to know

• Are your Q4 stocks on the way to the US? If not, you may have a problem, as 33 Chinese cities, including Tianjin and 7 provincial capitals, are now under partial or full lockdowns, affecting more than 65 million residents, according to Caixin Global

• Amazon announces new service to help solve supply chain challenges for sellers just days before announcing first peak season fee for its fulfillment services, an average of $0.35 per item sold using FBA.

• Want the true numbers behind the $0.35? Michael Patron did the math for you

• Amazon has raised fees by 30% in 2 years so, of course, expect more (and higher) increases in the future.

• More DSP features in the ad console

• Search Query Performance report in Brand Analytics now has ASIN level data

• Amazon introduces the Black-Owned Business badge

• Molson Hart (the man, the legend) reveals black hat tactics used by Amazon Sellers

Like what you read? Please help us spread the word!

👀Interesting reads

• This week, Dan Saunders aka The GarlicPressSeller shared on our blog the Top 3 Reasons People Fail at Amazon FBA

• Pharmapacks, one of the biggest Amazon Sellers, files for bankruptcy. Our friends at Marketplacepulse analyzed why the #1 Amazon Seller for 5 years in a row is shutting down operations.

• Hero Cosmetics sold to Church and Dwight for $630M sales price

• Amazon’s Not Buying EA Sports, But Should It?

• Delivering insights through the Amazon Shopper Panel

• U.S. regulators to vet Alibaba, JD.com, other Chinese firms' audits -sources

• Walmart Opens Third-Party Seller Floodgates (read between lines: the Chinese are coming)

• Shopify Tries To Fight Buy With Prime

Disclaimer: this is not a paid advertising :D

Our friend Tommy Beringer (Head of Product at MerchantWords and Host of The Sell Rank Win Podcast) starts a new adventure creating Sellers Throne.

Sellers Throne specializes in growing brands on Amazon. Their highly experienced team recently grew a brand from $0 to $800K per month. 

They handle everything from Amazon advertising (PPC), listing creation and optimization, SEO, complete Seller Central account management, competitor research, brand registry, and anything else you can think of when it comes to growing a brand exponentially on Amazon.

Tommy has been kind enough to give us a discount code for the newsletter readers so, you can use “JORDIO20” in order to get 20% off your first service with Sellers Throne.

🧐 Recommended tools

Check one of our favourite tools, ZON TOOLS: The All-in-One Amazon PPC Platform

Automate your campaigns and boost your sales with the power of ZonTools, the ultimate platform for PPC optimization for Amazon Sellers and Amazon Merch on Demand.

👉 Iana and myself recorded a demo on how this great tool works.

If you use code “Jordi30” you’ll get 3 months of 30% off after the free trial

See you in 15 days!

Best,Jordi Ordóñez at jordiob.com