📰 What you need to know

• BIG BIG BIG NEWS. And fresh, as they were published an hour ago:

• 2022 will be the first year with 2 Prime Day dates. The second one will be around November, pretty close to Black Friday and it’s named “Prime Fall Deal Event”. Why? This is Amazon’s movement against Singles Day, of course.

  • In the meantime, read Amazon’s Prime Day 2022 guide, by Amazon Ads

Should I be there? Of course, if you’re selling in the US, you need to be on both Prime Days. Just check how INSANE Amazon Prime numbers are:

• Amazon Prime Air prepares for drone deliveries in California

• Amazon released its second Brand Protection Report (2021 data).

  • Amazon Says it Prevented 4 Billion Fraudulent Listings in 2021

• Amazon has offered to share marketplace data with sellers and boost the visibility of rival products on its platform, trying to persuade EU antitrust regulators to close their investigations without a fine, according to Reuters

• A visually unappealing comparison of inventory and sales at top retailers. Most of these concern February, March and April 2022 compared to the same period last year. Here’s the source 

• Amazon FBA Donations programme becomes mandatory

• Amazon-Native Brand’s Anker Sales Hit $1B

• Limited time offer on Transparency codes

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See you in 15 days!

Best,Jordi Ordóñez at jordiob.com