Done! we hit another milestone and we are now delivering this newsletter to +300 subscribers. Thanks a lot :_)

📰 What you need to know

• The World’s Largest Retailers 2022: Pandemic Helps Amazon Cement Its Lead

• Amazon recruits rural small businesses as delivery partners

• “Amazon Prime is going to build an audience for the NFL”, NFL Commissioner Roger Goodell says

• How Amazon Could Speed Up By Dumping USPS

• Lady Gaga’s Beauty Brand Gives Up on Amazon

• Amazon gets serious on drone delivery. Just in the last 5 months, they filed patents on aerial vehicles such as Aerial vehicle delivery location, Hexagonal ring wing aerial vehicle and Aerial vehicle airframe design and manufacturing

Like the newsletter? Help me spread the word so we can reach the next goal: 400 subs!

👀Recommended reads

• Check Jungle Scout’s 2022 Amazon Advertising Guide for Sellers

• The Dark Side of Selling With Amazon FBA No One Talks About

• Chinese Sellers Overrun Walmart Marketplace

• Despite being the most downloaded app in the US, Shein sales growth slows, testing $100 billion valuation

• Shopping Experience Scorecard: Google’s New ECommerce Tool

• Discover how Jellyfish is using Amazon Marketing Cloud to help their clients

• McKinsey’s on How US consumers are feeling, shopping, and spending and what it means for companies

• Introducing Shopify Audiences: The Marketing Tool Independent Merchants Need Now

• Matt Taddy, VP of Amazon’s Private Brands business, coauthors Modern Business Analytics book

🧐 Recommended tools

Helium 10 turns 6 years old

It seems that I’ve been using H10 forever but, nope, it’s only been 3 years and they just turned 6 years old. How amazing is that for such a niche tool? Congratulations to the team :)

And, of course, to celebrate it, they just launched 20% off for 6 MONTHS of Helium 10 Platinum or Diamond plans

FBA Excel

Well, this is some next level stuff. What if I told you there’s a way to manage Amazon PPC, metrics, monitoring, accounting and keyword researching directly from an Excel file?

Meet FBAExcel, which includes:

• Amazon PPC management and metrics tool for Sponsored Products & Brands and (soon) Sponsored Display including Bulk new campaign creation and bulk negative keywords and ASINs

• Metrix Management including track sessions, CVR, PPC metrics, sales, keyword rankings, profits…

• Book accounting: comprehensive Amazon accounting platform that automates your P&L

• Economix tool: detailed calculator including COGs, estimated return rate, ACoS, TACoS, Profit, Margin, ROI…

• Logistix manager: Amazon inventory + 3PL inventory, forecast stockouts and reorders

• And more!

See you in 15 days!

Best,Jordi Ordóñez at jordiob.com