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  • AMZ Seller News #77: Amazon full funnel understanding, Shein ramps up Vietnam production amid US tariffs, new shopping features and more

AMZ Seller News #77: Amazon full funnel understanding, Shein ramps up Vietnam production amid US tariffs, new shopping features and more

Amazon full funnel understanding, Shein ramps up Vietnam production amid US tariffs, new shopping features and more

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🛑 Important update for Amazon Sellers

Changes in U.S. Trade Policy Impacting Chinese Imports

In a significant policy shift, the U.S. government has eliminated the "de minimis" rule, which previously allowed low-value packages (under $800) from China to enter the country duty-free. This change imposes a 10% tariff on these imports, directly affecting e-commerce platforms like Shein and Temu that relied on this exemption to offer low-cost products to American consumers.

📰 What you need to know

👉 Amazon's Q4 2024 Sales Surge: Amazon reported a 10% year-over-year increase in Q4 2024, reaching $187.8 billion in sales. This growth is attributed to faster delivery times and competitive pricing strategies.

👉 International Expansion: Amazon continues its global growth, with sales increasing by 8.7% in Germany and 12.7% in the UK. The company remains a dominant player in these markets, outpacing local competitors.

👉 Amazon’s third-party sellers accounted for an all-time high of 62% of units sold in Q4 2024, though this is more by Amazon’s design than sellers’ dominance.

👉 New Shopping Features: Amazon has introduced a search-based shopping feature, enhancing the customer experience by making it easier to find products. This move aims to streamline the shopping process and increase conversion rates. And, for the first time, is sending transactional traffic to external stores.

👉 Amazon's Expansion into Beauty: First Store Opens in Italy. Amazon has launched its inaugural beauty and personal care store in Italy, marking a significant move into the European beauty market.

💡 Pro Tip: correct set FBM order handling limits or…

Efficient order handling is crucial for maintaining customer satisfaction in the Fulfilled by Merchant (FBM) model. Ensure timely processing, accurate inventory management and setting realistic FBM order handling limits because otherwise starting February 24, 2025, Amazon will set a minimum order handling threshold for you.

Sales volume drops? So will your capacity limit.

⚒️ Software & Services

Every 15 days, we’ll recommend 2 software & services for Amazon Sellers and Vendors.

Seller Snap, our sponsor and fav repricer has a killer new feature: Accurately Calculate the ROI of Your Amazon Business!Start using Seller Snap's Min/Max Profit Calculator today and take control of your pricing strategy with their 15-day free trial.

Stay informed and ahead of the curve with my bi-weekly updates.

Best,Jordi Ordóñez at jordiob.com