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  • AMZ Seller News #71: meet Amazon Haul, Amazon FBA is a huge mess just in time for BFCM, Rufus is often wrong and more

AMZ Seller News #71: meet Amazon Haul, Amazon FBA is a huge mess just in time for BFCM, Rufus is often wrong and more

Amazon FBA is a huge mess just in time for BFCM, Rufus is often wrong and more

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📰 What you need to know

👉Here’s Amazon Haul, aiming to be competing directly against Temu. The artist once known as Amazon Low-Cost Store was launched yesterday as a standalone app (can’t find the category on Amazon.com).

Prices under $20 and direct fulfillment from China. Let the hunger games begin!

Imagen

👉 Y’all should be reading this post by Scott Needham (Smart Scout) about the massive clusterf Amazon FBA is right now: “Amazon is changing quarterbacks in the fourth quarter. Amazon FBA is under tremendous pressure and sales will be lost.

👉 Amazon’s AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong. I can tell you the AI is suggesting the best products not by Sales Velocity, CVR, BSR on the subcategory or better returns percentage, but by positive reviews share against competitors.

At least, that’s what I saw so far. Which (don’t get me wrong) makes sense, in a way, but showing “the 3 best products” for a query when, some of them, have 4,7/5 based on 1k reviews while other competitors with x20 more reviews and 4.5/5 are off the table… meh

Amazon MK30 drone, at rest

👉 Amazon Q3 sales reach company's second-highest total to date

👀 Interesting reads

👉 Here’s to a bigger credit snowball for 2025 67% of parents will use BNPL to finance the holidays. Of course, BNPL will be used for BFCM and Christmas presents too.

👉 Chinese companies accounted for 20% of net new warehouse leasing across the US this year

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See you in 15 days!

Best,Jordi Ordóñez at jordiob.com