- Marketplace⚡Mastery
- Posts
- AMZ Seller News #68: The Everything War, new AI assistant for Sellers, Amazon Sellers hit Walmart with class action lawsuit and more
AMZ Seller News #68: The Everything War, new AI assistant for Sellers, Amazon Sellers hit Walmart with class action lawsuit and more
I've just finished The Everything War; PRoject Amelia is Amazon's new AI assistant for Sellers; Class action lawsuit against Walmart and more
Advertising: Seller Snap is an AI algorithmic Amazon repricer capable of detecting the behavior of your competitors and making tailored price adjustments to outsmart your competition.
📰 What you need to know
👉 I just finished reading The Everything War: Amazon's Ruthless Quest to Own the World and Remake Corporate Power, by Wall Street Journal’s reporter Dana Mattioli.
I’ve read lots of stuff about Amazon & Bezos’ ethics and how they’ve treat Sellers, Vendors, Retailers or workers. Man, I’ve seen it with my own eyes on my clients or even my Seller account.
I can tell you this is the first time that an Amazon book gives me the creeps.

👉 Amazon’s new AI assistant will advise Sellers and act on their behalf
👉 Amazon fee cuts on cheap apparel may see more brands lose coveted buy box to resellers
👉 The 2024 Ultimate Brand Guide, by Amazon, to help you Grow Your Brand Awareness, Improve Your Consideration, Increase Your Conversion Rate, Build Your Brand Loyalty, and Protect Your Brand
👉 Amazon 1P brand revenue distribution, by Smart Scout
👉 Loved this hack: a three step strategy to outperforming your competitors on Amazon.
👉 Amazon just upgraded its Brand Metrics and now you can track not only the number of shoppers but also how your performance stacks up against the category median and top performers across the funnel
🚨FBA reimbursement policy changes on Oct 23
👉 Watch out! Sellers now have less time available to file some FBA claim types. DEADLINE OCTOBER 23
Old FBA claim rules before Oct. 23
Lost, Damaged Units | Before Oct. 23: 18 months to claim. After, only 2 months.
FBA Customer Refunds | Before Oct. 23: 18 months to claim. After, 4 months.
FBA Removal Orders | Before Oct. 23: 18 months to claim. After, only 2.5 months.
What can you do? Simple, here are 3 alternatives you can use to start claiming your FBA reimbursemente:
GETIDA: Up to $1,000 reimbursements free with no comission. Then 25% on the recovered money.
TrueOps: Up to $1,000 reimbursements free with no comission. Then 10% on the recovered money.
Seller Investigators: Up to $500 reimbursements free with no comission. Then 25% on the recovered money.
The below text was an advertising by some of our affiliate programs.
👀 Interesting reads
👉 Amazon Sellers hit Walmart with class action lawsuit alleging complicity in online organized retail crime
👉 TikTok Shop launched in the U.S. twelve months ago. However, there are no major brands with significant sales on TikTok

👉 Btw, TikTok’s defense strategy involves throwing Shein and Temu under the bus
👉 The best Amazon metrics cheat sheet for Sellers I’ve seen so far
👉 Adobe forecasts record $240.8 Billion U.S. holiday season online with Black Friday Growth to outpace Cyber Monday

👉 Temu eclipses Amazon in monthly downloads
👉 Walmart will now let you ‘Shop with Friends’ from home
👉 Somehow, I missed that George Reid (former Amazonian turned Amazon consultant) has a podcast! Go listen to It's Always Day One
⚒️ Software & Services
Every 15 days, we’ll recommend 2 software & services for Amazon Sellers and Vendors. Here we go!
DataDive: data + AI to validate products / keywords and niches, launch products and optimize listings and campaigns
Seller Map: finds Sellers in your area + their revenue

Seller Snap, our sponsor and fav repricer has a killer new feature: Accurately Calculate the ROI of Your Amazon Business!Seller Snap's powerful Min/Max Profit Calculator takes the guesswork out of pricing Amazon listings. With just a few inputs, users can configure the perfect price range and calculate ideal minimum and maximum prices, ensuring profitability. Say goodbye to manual calculations and hello to smarter pricing decisions.Understanding that profitability is the ultimate goal, Seller Snap has enhanced the Min/Max Calculator by including profit margin fields, the LowInventory Level Fee, and an automatic calculation tool that populates inbound shipping costs based on item weight. These features help sellers make more informed decisions that align with their financial objectives.
Start using Seller Snap's Min/Max Profit Calculator today and take control of your pricing strategy with their 15-day free trial.
See you in 15 days!
Best,Jordi Ordóñez at jordiob.com