I give you…Account Health Assurance (AHA)

Bill D’Alessandro and other Amazon Sellers shared yesterday the launch of Account Health Assurance (AHA):

This is massive!

And here comes the best part:

OMG, I'm hyperventilating.

Check if you are eligible here: https://sellercentral.amazon.com/ah/eligibility

And now for something completely different…

Summary:

1. Meet THE Repricer

2. What you need to know

3. Interesting reads

4. Amazon Pro Tip: Jon Elder on Variations, Variations, Variations!

5. 🤘Helium 10 insane Black Friday promo

📈 Meet THE Repricer

So I’ve been playing with different repricers for some time now and I finally made my mind: Seller Snap is the best one I’ve found so far.

Not only it focuses on winning the Buy Box, but it also raises your product price to get the most profit without losing Buy Box %.

How? Applying the Game Theory + AI.

Check the features:

⚡AI Powered Amazon Repricing⚡Powers the AI learning from your competitors on the Buy Box⚡Combine AI algorithmic repricing with custom rules⚡Follow an ASIN: adjust your price based on price changes of a similar ASIN⚡Auto-adjust your maximum price to compete with SFP sellers⚡Define a different repricing strategy based on the time of day / days of the week⚡Set a repricing method based on a sales volume goal⚡Works on 18 Amazon Marketplaces

📰 What you need to know

👉 Amazon is reportedly planning to fire 10,000 Employees: Retail, Alexa and HR.

Take a look at the timeline:

• February 2022: Amazon Retail operating income for Q4’s 2021 sinking when you compare Amazon Retail Operating Income’s with vs without Advertising.

• October 2022: Amazon stops filling +10,000 open roles in its core retail business

• 2 weeks ago: froze entire corporate hiring

👉 Amazon is currently testing removing reviews from search for the Supplements Category: feature or bug?

👉 Super useful thread on the strong connection between Amazon ad spend and immediate organic placement increase

👉 Amazon is testing a new feature where the "Add to Cart" buttons are visible on search results

👉 Amazon launches a new sales-based financing to grow your business (only available on the US)

👉 Amazon unveils suite of new video advertising products

👀 Interesting reads

👉 Alibaba hides 11.11 shopping festival sales figures for the first time

👉 A9’s patents and how they work, my guest post on Garlic Press Seller

👉 Chinese sellers have recouped the market share they lost on Amazon over the past two years

👉 Gap is now selling on Amazon. Desperation or genius move?

👉 8 elements of a 2023 Ecommerce content marketing strategy

👉 TikTok quietly entered the United States e-commerce market this week

👉 Inflation is at record highs, but most goods people buy online like electronics, computers and toys have instead gotten cheaper this year

🤓 Amazon Pro Tip

This week’s pro tip is brought to you by my friend Jon Elder aka Black Label Advisor, former Top 3,000 AMZ Seller, Exited his brands for 7 Figures.

A lot of Amazon sellers get obsessed with launching new products when they should be taking that capital and building our their existing winners.

For example, let’s say you have a parent with two child variations doing a total of $75,000 per month.

Instead of launching brand new products starting from scratch, add new variations and use the existing reviews to your advantage!

Now, I’m not recommending you to neglect new product launches but I am saying that sellers would be wise to allocate upwards of 70% of their capital for variation expansion.

Variation buildout is a proven way to fast track your brand to $10 million and beyond.

🔥🔥🔥 Make sure to check Jon’s newsletter Amazon Insiders

Helium 10 insane Black Friday promo

Buy 1 Annual Plan, Get 3+ Months Free for Diamond and Platinum plans.

Lock in the best subscription prices this year when you upgrade to an annual plan.

See you in 15 days!

Best,Jordi Ordóñez at jordiob.com