📰 What you need to know

• Jon Derkits has put together a recap on the most important news announced during Amazon Accelerate: day 1 and day 2. Some of them are:

  • Tailored audiences: Sellers can email previous clients, high spend customers and repeat customers

  • Customers ask Alexa: a tool for sellers to answer customer FAQs

  • Related to customers’ ask Alexa: Alexa may answer your questions with ads soon. My guess is that you’ll be able to promote some of the answers so your product is recommended on the answer as well.

  • Premium A+ content rollout to every listing

  • DTC brands can now buy ads on Amazon that will drive traffic to the brand’s website

  • Amazon Supply Chain on Multi-Channel Fulfillment

  • List once, sell globally: create worldwide offers and automate pricing decisions

  • Amazon Seller Wallet (first announced in July)

  • New features on the Opportunity Explorer and the Brand Analytics tool

  • And last, but not least, the holy grail turned into a button: ESCALATE THIS CASE

• California is suing Amazon for alleged antitrust violations that inflated prices

• Amazon is already valued like a monopoly

• This are US Prime Day best-selling items according to Amazon’s data

• The unBoxed 2022 Amazon Advertising conference will take place next month in New York. Speakers include several Amazon Ads Seniors, advertisers (Lexus, De'Longhi Group) and agencies/tools such as Pacvue, Ascential, Tinuiti and Quartile.

• Amazon doesn't verify the business details of the sellers behind its multi-hundred-billion marketplace

• Amazon policy now prohibits the listing or sale of customized checks on Amazon.com, as reported by Ed Rosenberg at ASGTG.com

🚀Amazon Anomaly Tracker

If you’re familiar with SEO, you’ll probably know toolssuch as the SEMRush Sensor or Sistrix’s Google Update Radar. Those tools track real time ranking fluctuations, probably related to a Google update…

So Helium 10’s just launched the Amazon Anomaly Tracker. No, it’s not an A9’s updates sensor. It’s an Amazon glitch tracker.

Sometimes, when products on Amazon stop indexing and are no longer discoverable via keyword search, an Amazon anomaly may be the cause.

So the Amazon Anomaly Tracker can give you a heads up in real time. How cool is that?

Like what you read?I know. It takes a lot of time, to be honest xDSo, please, help me spread the word!

👀Interesting reads

• 10 free apps to generate your Amazon Invoices

• Spreetail acquires Buy Box Experts

• Understanding the Amazon Buy Box and How a Repricing Software Helps Your Business

• The boom and bust of Amazon aggregators in a chart (source). Meanwhile, India’s Thrasio clones shift focus from buying to building

• Founders of Amazon's PillPack to leave in latest health care shakeup

• Query attribute recommendation at Amazon Search

• Walmart Connect announces partner program with TikTok, Snapchat, Firework, TalkShopLive and Roku

🧐 Recommended tools / services

ProfitCyclops

We just reviewed ProfitCyclops , a comprehensive statistics dashboard that allows you to visualize, in detail, the profitability of your Amazon Seller account.

ProfitCyclops works with 7-8 figure Amazon veterans to make it the best tool to increase profitability and scale up your business model.

Downstream, by Jungle Scout

We just reviewed DOWNSTREAM by Jungle Scout on our site. A leading advertising and analytics solution for Amazon Seller, Vendor, DSP and Walmart.

Disclaimer: this is not a paid advertising :D

Our friend Tommy Beringer (Head of Product at MerchantWords and Host of The Sell Rank Win Podcast) starts a new adventure creating Sellers Throne.

Sellers Throne specializes in growing brands on Amazon. Their highly experienced team recently grew a brand from $0 to $800K per month.

They handle everything from Amazon advertising (PPC), listing creation and optimization, SEO, complete Seller Central account management, competitor research, brand registry, and anything else you can think of when it comes to growing a brand exponentially on Amazon.

Tommy has been kind enough to give us a discount code for the newsletter readers so, you can use “JORDIO20” in order to get 20% off your first service with Sellers Throne.

See you in 15 days!

Best,Jordi Ordóñez at jordiob.com